The 2020 Top Marketing Trends That You Need To Know
Your marketing strategy should always be adapting and evolving to keep up with the ever-changing marketing trends. A new year will bring even more top marketing trends and strategies that you should be using in your business whether it is big or small. Whether it’s programmatic advertising or YouTube marketing, you’ll want to stay ahead of these marketing trends for 2020.
When it comes to your business’s marketing strategy you should make sure that you’re always trying to implement new and innovative marketing ideas. Whether it has to do with social media, blogging, or even marketing through an influencer.
Keep reading for our guide to the top marketing trends to implement in your 2020 strategy so you can stay on top of the marketing world.
Good Customer Service
Marketing used to be all about getting the consumer to buy your products. But in 2020 your new marketing strategy should be how you can please your customer so they want to work with your or buy from you again. Providing good customer service and getting good feedback is also another great way to attract new customers to your business.
Having a good reputation with your clients can be a huge impact on your marketing strategy. Your clients will be happy and want to work with you again and they may even recommend your business to their friends or family members.
There are tons of different ways that you can provide good customer service. Make sure to address any comments or concerns from your clients as well as resolve any problems that they may have. You should also try to have a great turn around time so customers don’t get frustrated waiting for you.
If you don’t already have social media accounts made for your business, then you should start making them right away. Social media is the best free way for you to advertise to your target audience. Your company can have a Facebook, Twitter, Youtube, LinkedIn, and especially Instagram which will be even bigger in 2020.
You don’t need every single social media platform and should aim to maintain at least one to three different accounts. Making a social media account and then abandoning it is worse than not having one at all.
When it comes to social media you need to produce worthy content as well as develop your brand’s personality when it comes to your online presence. You should use your social media to interact with current and potential clients. Another great way to market on social media is by making content that is useful but also attracts people to buy your products.
Hire an SEO Consultant
When coming up with your marketing strategy in the past you’ve probably heard SEO being thrown around a lot. SEO is something that isn’t going away and you need someone who can be dedicated to researching the best ways to improve your business’s SEO in 2020.
Hiring an SEO consultant is something that will be beneficial to you in more ways than one. You will have someone knowledgable that can constantly be working to improve your SEO and have better results. As well as, you will have more times because you won’t be worrying about it yourself.
Most people on the internet love watching videos because they’re an easy way to be entertained. If your business doesn’t already have an account on YouTube, then make one. There are plenty of benefits when it comes to having a YouTube channel for your business.
But how do you market your business on YouTube? Well, you aren’t just going to be posting videos telling people to buy your products or services, but rather hide it within your videos. You can make product reviews or how-tos which people love to watch before they buy something.
Plus making YouTube videos can be essentially cost-free. Sure, you’re going to want someone who can edit and come up with ideas for your YouTube videos but as long as you have a smartphone, then you’re ready to start making YouTube videos.
Find Your Voice
Another marketing trend that you should be implementing into your strategy in 2020 is finding your brand’s voice. There are going to be many platforms that you will be using to marketing your brand and you want them to all sound the same.
Finding your voice and personality can be easy because it all depends on who you’re trying to market towards. If you’re marketing towards Millenials, then your voice might be a little snarky and come off as funny. But on the other hand, this type of voice may not come across the same to a group of older individuals.
By this time you should know who your target audience is so you can do some research and see how other brands who have a similar target audience use their voice on their own platforms. You can take examples from them but ultimately your goal should be to develop your own brand’s personality.
Use Stories on Social Media
Another great function that is becoming more and more popular on social media is stories. Posting a story is just like Snapchat where your followers will have 24 hours to view your story and then it will disappear forever. Marketing your brand through stories is something that you should totally be taking advantage of.
This is another reason why you will want your brand to have their own voice and personality because when you post a story on social media you want it to be more personable. You should aim to make interesting content for about 10-20 seconds. It is also easier to produce a video on stories than it is to produce one for youtube because they’re generally shorter and don’t need to be edited as much.
Use the Top Marketing Trends Today
You don’t have to wait until 2020 to implement these top marketing trends in your marketing strategy. Start out by trying out a few ideas and see what works best for you and your business.
If you’re looking for help with your business’s SEO, then make sure to contact us today with any questions or concerns that you may have!