Marketing Agency Tampa: What You Need to Know
Are you a local business in the Tampa Bay area? You’ll want to make sure you partner with the right marketing agency if so! Did you know that 76% of digital marketers don’t use behavioral data when it comes to advertising? Which means you need a strong team that knows what they’re doing like Go Florida SEO. Keep reading to find out the details on our breakdown of “Tampa Bay Marketing”.
3 Things You Need To Know
It’s your business and your time is important, so we don’t want to waste a moment of it. A lot of businesses fail to realize that not all marketing agencies are the same. Yeah, they may run ads and build websites but there is so much more to it than that.
Programmatic advertising is the ability to leverage machine learning and real time automation when it comes to ad buying. Programmatic advertising is the future of ad buying when and our clients have seen real results because of its advanced technology. With the help of machine automation, we’ve been able to leverage many different networks to lower the cost of our clients advertising dollars. Which means they can get more of what they want and a much lower cost, whether it’s sales, leads, or branding.
As you can see agencies and businesses are increasing their budgets when comes to spending within a programmatic buying system. There is a reason why so many media buyers prefer it! Make sure your marketing agency knows how to run your ads programmatically! It could save you a ton of money in the long run by asking if they do!
So, let’s say you’ve found an agency that you want to use like Go Florida SEO. They’re a trusted Tampa Bay marketing agency. Now of course you’ll discuss budgets and expectations right away, but how do they report back to you?
We’ve seen a huge issue with transparency inside this industry and We’re sure you have too. You have to make sure that your marketing dollars are getting backed and supported by real data. Not only is it important to understand what’s happening on the customer journey, but you also want to have this data for better understanding of your customers online acquisition.
Go Florida SEO gives each client a custom dashboard that updates 2x daily to ensure that our clients know exactly what is happening within their campaign. We breakdown so much data that sometimes, you’ll just want a summary of everything that’s going on.
Here are a few things you’ll want to ensure your Tampa Bay marketing agency gives you:
- Overall daily spend
- Cost per click (CPC)
- Cost per Impression (CPM)
- Individual ad performance
- Cost per lead
- Amount of traffic that is coming to the site from your campaign
- Customer acquisition of the campaign
- New users and returning users
Now this is just a quick breakdown of what we’d recommend starting with. There is so much opportunity to collect data and know more about your customer digitally. We truly believe that you can never have enough data on your customers online!
Pay for Performance
At Go Florida SEO we only use your marketing dollars if your targeted customers click on the ad. Which means you’re only paying for performance. Many Tampa Bay marketing agencies do CPM based pricing, which means your paying for views vs. performance.
This could really drive up your cost to acquire a customer digitally. With cost per click pricing we can usually get a click for under $1. Always ask your agency the details on how they’re running your campaign. You may find that an agency like Go Florida SEO could take your digital marketing even further by saving you a lot of money.
It’s never a bad thing if your marketing agency bases your ad buying around a CPM type pricing structure, but you need to really monitor your cost per click if they do. Our average CPM at Go Florida SEO typically ranges between $2-$4. Which means our clients are only paying a few dollars for 1,000 impressions and paying under $1 per click.
Who Should You Hire?
When it comes to actually picking a Tampa Bay marketing agency, you’ll want to be careful and conservative. Make sure that they’re using programmatic advertising to place your ads. Be sure that they give full reporting and not just a simple excel spread sheet once a month. Most importantly know how they’re bidding when it comes to cost.
Go Florida SEO is your local St. Pete & Tampa Bay marketing agency! We specifically work in Florida but run campaigns all over the nation and even in a few other countries. Whether you’re trying to rank 1st on Google or target customers online who’re shopping your competitors… We can do it!
We want to keep everything simple. You need to know how to grow your business digitally and that’s where we come in. Whether in person or virtual, we’ll help you better understand your online shopper and the plan to help you grow as a business. 2020 hasn’t been easy and we know how stressful it can be to own and also market your business.
To make things easier for our local businesses we’ve decided to offer the 1st month of consulting or ad buying for free! Which means you get to see how and what we do to get the most out of your digital marketing budget!
Here are a few services we offer:
- Programmatic Advertising
- Local SEO
- OTT Advertising
- YouTube Advertising
Every business has unique needs and needs a special digital plan. Click here to contact us and schedule your call and see how Go Florida SEO can help you!