Did you know that 30% of the time people spend online is done so on social media?
Social media is just one of the components that are covered by a comprehensive digital marketing strategy. After that, you have SEO (Search Engine Optimization), web marketing, content marketing, email marketing, and more.
The whole purpose of digital marketing is to drive lead generation and brand awareness.
As you can see, there are many reasons to hire a digital marketing agency in Tampa Bay, Florida. This guide lists 9 reasons to hire a Tampa Bay digital marketing agency so keep reading!
1. You Can Focus On Your Business
If you choose to go ahead and hire a digital marketing agency it means one thing for sure: you’ll be freeing up more time to focus on other business matters that need your undivided attention.
Creating, managing, and running a digital marketing strategy and campaign can be time-consuming. You’re going to need dedicated internal resources that require hours and hours of training in order to get favorable results.
If your internal resources are focused on this, then they won’t have time to focus on other things your business needs to run smoothly.
Not only that, but internal staff will need to take holidays and leave, so your digital marketing won’t be affected if it’s run by a Tampa Bay digital marketing agency. With the external agency route, all you need to do is share your goals and deadlines, and leave the rest up to them.
2. Get Access To Experts
Tampa Bay digital marketing agencies are going to be staffed with the best of the best in their respective fields. You’ll be getting access to experts who’ve spent years perfecting their craft.
Digital marketing personnel will be engaged full-time in researching, creating, and managing the most effective marketing strategies for your business.
The benefit here is you land up paying a portion of what an expert would usually cost is you had hired them internally.
Also, the digital marketing experts that you’ll have working on your campaign will have spent time working on similar projects before, so they would have already experienced trial and error, and know what truly works.
3. Cut Down On Overall Costs
One of the best things to do is to compare the costs of hiring and creating for an in-house operation versus the price of hiring an external agency.
You’ll most likely be surprised by your findings.
The costs of digital marketing can be extensive.
Effectively, hiring the Tampa Bay digital marketing agency of your choice will eliminate the need for added internal costs such as taxes and other internal staff costs like hardware and additional software. You cut costs when it comes to healthcare, salaries, and added benefits.
Any successful digital marketing campaign requires a subscription to software which can sometimes be quite costly. Most external agencies will already have memberships to high-end software needed.
4. Access To Adaptability
Digital marketing campaigns are not a one-size-fits-all approach. Sometimes, campaigns need to adapt and evolve as new trends arise, goalposts are moved, or results are not quite as you imagined.
With a digital marketing agency, you’ll immediately have the ability for your direction, scope, and delivery of a project to change and adapt.
Sometimes, marketing tactics simply need to change, and an agency will have the resources to dedicate to your project and its required changes. They will be able to integrate different strategies and methods using different members with varied expertise on their team.
This means that you can adapt in real-time.
5. You Get To Stay Relevant
Often times, businesses will have a less-detailed plan that they follow, and this plan will be implemented but never change. It may work for a while, but it will not work indefinitely.
Part of having a successful digital marketing campaign is having the resources to dedicate to research. You need to be able to stay up to date with your industry, business, and trends. Not only that but in order for digital marketing to be successful, you need an in-depth understanding of your target audience and how to engage with them.
A Tampa Bay digital marketing agency will already have extensive knowledge of the area and its inhabitants. They will be able to do market research for your business specifically and execute the latest in marketing strategies.
An agency will be able to identify your ideal target audience and use this to understand their behavior, interests, and preferences. This is how they’ll make sure that your strategy has maximum results, and in doing so, keep your business ahead of developments and changes in the industry.
Every few months, social media algorithms change and what works now, may not work in the same way. An agency will be able to handle these changes and make preparations so that your digital marketing is not affected.
6. Get Objective Opinions
One of the hardest parts of running digital marketing for your own business is your biased opinion. You may find that your views are not always set on a straight line.
You will most certainly have a deep understanding of your business, unlike anybody else, however, this isn’t always a good thing.
When hiring a Tampa Bay digital marketing agency, you get access to a team that will analyze data and performance of your strategy with no ulterior motives. When presenting ideas and strategies, they’ll be coming forward with what they truly believe will work for what you want to achieve.
Third-party analysis of your digital marketing campaign will give you an opportunity to better the strategy and plans for future growth.
7. Access To New Ideas
Although an external agency may work in similar brands to yours, this is not necessarily a bad thing.
If you’re in a certain industry, and the digital agency that you’ve decided to work with has a client base of similar businesses, it means that they have access to resources you can only dream of.
For example, you may have a digital marketer on their team that tries something new on a different brand and are able to present this idea as new to your business with added insight for a better performing strategy.
Not only this, through the analysis of your campaign as time goes on, but a digital marketing agency will also be able to present new ideas based on these outcomes that will increase your engagement.
8. Ability To Scale Services
Initially, you may feel that you don’t have the budget to hire a Tampa Bay digital marketing agency for everything that they offer. The great thing about hiring them though is that you are able to scale their services to fit your budget.
You’ll need to be wary of agencies that try to sell you everything including the kitchen sink.
A great digital marketing agency will be transparent with what their services include and can usually create a digital marketing package for you that fits your available budget. Usually, an agency will have tiered packages available, so you are able to start small and test the waters before you dive headfirst.
Also, as time goes on and your income stream increases, you can always request that they had extra hours or services to create an all-encompassing strategy for you.
9. Measurable Results And Accountability
By far two of the most important benefits of hiring a Tampa Bay digital marketing agency are:
- Access to measuring results
- Creation of accountability
As a business owner, you’re going to want to be able to see results. A digital marketing agency will be required to provide you with detailed reports at the end of a predetermined period, and regularly, to show you the progress and performance of your digital marketing strategy.
More often than not, this comes in the form of an easy-to-read, graphic report that allows you to understand everything that’s been achieved in that time span.
And what if the results you’re seeing on meeting your expectations?
Well, that’s why accountability is another benefit of hiring a Tampa Bay digital marketing agency.
If the results are not what was agreed upon, then you have, effectively, someone to blame. Having hired and paid for these services, you’ll have a team that is accountable for the performance of your campaign, and you can discuss this with them as part of your package. If they don’t perform as they said they would, then you have effectively purchased a defunct service.
Hiring a Tampa Bay Digital Marketing Agency
When all is said and done, and you understand the benefits of hiring a Tampa Bay digital marketing agency, as opposed to going it on your own, there’s one more thing we’d like to add.
Fluidity and transparency are important. If you don’t particularly like the team or the people assigned to your brand, then you need to speak up. Be transparent about what you want to achieve, and share your passion for your business.
If you’re still thinking, perhaps you should hire a marketing specialist, then read this!