About 70% of businesses find it challenging to generate traffic and leads on their website. Meanwhile, 93% of businesses recognize how content marketing helps them boost leads. Keep reading to learn how you can improve your google ranking with some seo south Florida marketing!
With search engine optimization (SEO), you can boost your best content to the top of a Google search. As your ranking improves, more people will see your website. Then, you can boost traffic, generate high-quality leads, and improve your ROI.
The SEO South Florida environment is competitive, though. If you don’t have a strategy, your ranking might not improve.
Since many people don’t look beyond the first page of a search, it’s essential to reach the top!
Not sure how to improve your Google ranking? Here are a few tips that can help. Start boosting your ranking with these seven easy tips today.
1. Know Your Audience
Before you develop your SEO South Florida marketing strategy, take a moment to gather some data.
First, who are your target customers? Consider what demographics they fall under, such as age, location, and gender. What about household income, marital status, and the language they speak?
Consumers that fall under different demographics will have different priorities. For example, an 18-year-old male will experience different problems than a 40-year-old single mom.
You can’t create content for your target audience until you learn more about their lives.
What pain points are your customers experiencing? How can your product or service offer a solution? What topics do your customers read about online?
When you offer customers an easy solution, they’ll learn to turn to you for advice. Over time, brand trust will start to grow. Once consumers trust your brand, you can turn that trust into brand loyalty.
Loyalty customers will come back over and over. As you retain long-time customers, you’ll improve your ROI.
Are you targeting different customers who fall into different groups? Consider creating buyer personas. You can use personas to differentiate your customers.
Then, you can focus on creating a niche strategy for each persona.
Differentiating your customers will allow you to create content they care about. Personalizing your content is a great way to connect with customers. When they see you care about their problems, they’ll come back for more.
Google’s search algorithm gets smarter every year. In fact, the algorithm updates an average of 500 to 600 annually. One of these updates includes Google’s machine learning capabilities to understand search intent.
Search intent indicates why someone started a search. What are they looking for? Do they want to buy a product online, schedule a service, or find answers to their questions?
For example, a consumer who searches about flower beds might want to purchase flower beds for their garden. A first-time gardener might want instructions or a tutorial video instead.
Understanding search intent is important to your improve Google ranking strategy. You might already know what demographics your customers fall under. If you don’t understand their search intent, though, you might not appear for their searches.
Now that you have a better understanding of your customers, you can gather keyword research.
What keywords do your customers use in a search? If you’re looking for how to improve Google ranking tips, focus on long-tail keywords. These keywords are a string of four or more keywords.
Since longer keywords are more specific (such as “flower” versus “where can I buy tulip flower beds?”), you’re more likely to appear for these searches.
Make a list of different keywords and topics you can cover in your content. You can use SEMRush, Google Keyword Planner, Ahrefs, and Google Trends to start researching.
Look for keywords with a high search volume and low-to-medium competitiveness. You’re more likely to learn how to improve Google ranking with SEOs using these keywords.
Know Where They Go
Now that you have a list of keywords, you can start creating content. As you do, it’s important to write in a way that sounds natural. You don’t want readers recognizing your keywords onsight.
It helps to know where your keywords belong before you start writing. Make sure your keywords appear in the:
- Opening and closing paragraphs
- Body paragraphs
- Image alt text
- A header
Positioning your keywords within your content will help improve your ranking.
2. Create Fresh Content
Now that you have your keywords, you can create content based on those keywords. Don’t create a post only to slip your keywords in afterward.
Google looks for content that’s high-quality, unique, and appeals to the reader’s search intent. Try to create a content calendar to post content regularly. While you’ll want to create content that covers a range of topics, it’s important to focus on quality over quantity.
Use one main keyword for each post. You can sprinkle in secondary keywords as well.
As you create your content, focus on EAT. EAT stands for expertise, authority, and trustworthiness.
Make sure to add links from high-quality resources in your industry. Show off your experience and expertise to establish your authority.
You should have internal and external links within your content. Internal links send readers to other areas of your site. External links send readers to other websites.
Once you create your fresh content, make sure to proofread!
3. Update Your Website
A guide on how to improve Google ranking tips isn’t complete without tips for your website, too.
If consumers struggle to use your website, they’ll leave. When people visit your website but don’t click around, it increases your bounce rate. A high bounce but low clickthrough rate and dwell time will hurt your ranking.
To improve your SEO South Florida ranking, update your website with the user experience in mind. That includes improving your navigation and content’s readability.
Don’t forget to speed your site pages, too. You can use Google PageSpeed Insights to see why your site is slowing down.
Security can impact the user experience as well. Google looks for websites with an SSL certificate. Look for “HTTPS” and a lock in front of your domain name.
Is your website mobile-optimized? Use Google’s Mobile-Friendly Test to check.
Is the mobile version of your site fast? A one-second delay in mobile load times can impact conversions by 20%. Meanwhile, people who have a negative experience on your mobile site are 62% less likely to make a future purchase.
Google uses mobile-first indexing to determine rankings. If you want to learn how to improve Google ranking with SEOs, get mobile first.
4. Go Local
Local SEO is a great way to improve Google ranking appearances in front of South Florida consumers.
First, make sure your Google My Business (GMB) listing is up-to-date. If your information changes, adjust your listing as soon as possible.
Next, ask customers to post their reviews on your GMB listing. You can post these reviews as social proof on your website, too.
Don’t forget to create localized content. Use long-tail keywords that specify your location to improve your local SEO ranking.
5. Stay Social
Social media isn’t a direct ranking factor. However, it can still help you learn how to improve Google ranking on search pages.
Each time you create a new piece of content, share it! Post about your new blog post, video, or infographic on social media with a fun caption. Don’t forget to use relevant hashtags.
You can also share your content by sending out a weekly or monthly email newsletter. Make sure the newsletter links to the right posts on your blog.
Add easy ways for people to share your content, too. You can add social share buttons to your website.
Can readers comment on your posts? If they do, comment back! Let them know you’re listening by starting a conversation.
If they have questions, they’ll be happy to find that you have all the answers.
6. Use Schemas
Embedded schema markup makes it easier for Google to understand what you’re posting.
Google uses microdata to explore, read, and understand your content. A schema markup will help Google process your keywords to adjust your ranking.
You can use Google’s Structured Data Markup Helper to get started. There are other tools online that can help improve your schema and ranking as well. If you’re not sure where to start, consider requesting an SEO service.
7. Keep Up With Trends
Remember, Google changes its algorithm throughout the year. With every algorithm update, new trends pop up. Keeping up with these trends can give you a chance to get ahead of the competition.
Otherwise, your ranking might fall behind.
Many companies are currently focused on voice search. Consumers are using Siri, Alexa, Google, and other assistants to find answers online. Understanding these search queries can help you appear for these searches.
Most voice queries are phrased as a question. You can use this question as your main keyword. Then, answer the question at the start of your post.
Go into more depth throughout the rest of your content.
Other trends include video content, featured snippets, and zero-click searches.
SEO South Florida Business Tips: 7 Ways to Boost Your Ranking
Don’t fall behind the competition! Instead, get a step ahead by improving your SEO South Florida business’ ranking! The higher you rank, the more site traffic and leads you’ll generate.
With these tips, you can rank higher than ever and start boosting your business.
Eager to start marketing? Explore our limited-time SEO deal today.