SEO Tricks: How to Score Higher Rankings Using SEO in South Florida
SEO is an essential piece of modern business, whether you’re located in a small town with little shops or a bustling city. Keep reading to learn more on how to get higher rankings for your south Florida business!
The fact remains that people everywhere are doing their shopping and product research online. A lot of the purchasing is made online, too. In fact, around 1.8 billion people around the world say they shop online.
So, the challenge ahead of you is figuring out how to find exposure on the web and attract your customers. We’re going to explore some SEO South Florida tricks today, giving you the tools and knowledge you need to make an impact in our area.
We’ll look at the most effective fundamentals, then dive into localization and why it’s so important.
Let’s get started.
SEO South Florida: Tips that Will Boost Your Rankings
A great SEO campaign approaches rankings from a few different angles. There are thousands of SEO tricks for achieving rankings, but most of them stick to the same basic skeleton.
This is because optimization has to work in response to the specifications of the search engine algorithm. As we grow to understand how Google’s algorithm works, we can fine-tune our efforts and start to see improved rankings.
We can also learn from the success of others. Often times, a comparative look at a successful page and an unsuccessful one can help you glean some insight into what might be effective.
Let’s take a look at the first piece of optimization, the state of your website.
Laying the Groundwork
No matter how well you market your business online, you won’t find a lot of new users or improved rankings if your website is out of order.
Google is really good at determining which sites are user-friendly and which ones aren’t. Their goal is to provide users with search results packed with websites that work and are relevant to their keyword search.
So, before you do anything, make sure your site is in order.
That means ensuring that all of your links work, your site is organized in a logical way, and that the user experience of your site is positive. Most site-creation services will do their best to provide pre-optimized designs.
If you don’t have the option of working with a graphic designer or web specialist to build your site for you, it’s best to work with what you know will work. It’s often the case that sites from WordPress, for example, do a good job of laying the foundation for your site’s SEO.
How you organize your information is up to you, though. Keep in mind that Google’s AI can analyze the structure of your site and see if it’s logical. Most business sites are pretty simple at first, but things branch out as you create more content.
Think of your primary pages and subsequent content as pieces of a flowchart. Your home page is at the base, your product, contact, and information pages branch out from there, and the more specific pieces of content fit into those respective branches.
Any time you add something to your site, just ask yourself if it fits logically into that flow-chart. If not, it’s time to make adjustments.
It’s good SEO form to check on all of your links each time you produce new content, or if you make content semi-daily, try to check on all of your links every week or so. Deadlinks are a big red flag for search results, so it’s best to identify them as soon as they pop up.
User experience is a little harder to narrow down as you’re getting started. The first test you can run is to just try to navigate your site as if you had never seen it before. How does it feel?
Is it simple to get through everything? Is the site organized in a logical way? Additionally, make note of how aesthetically pleasing the site is.
After you run your own test, ask someone who hasn’t seen your site to try to use it. Ask for some critical feedback and see if the general person has a positive experience on your site.
If you have an online shop or area for customers to make purchases, run through that on your own a few times, too. Make sure that a person can easily run through the page to make a purchase without any hiccups.
Google’s AI can’t have an actual person look at each site to judge user experience, but its bots are pretty savvy at using clues to make the judgment. Your bounce and exit rates are good places to find insight into your user experience.
These rates refer to the behavior that users exhibit when they reach your site. Are people clicking and engaging or leaving the site right away? If they’re leaving, there’s some issue with your layout or user experience.
Keyword Research and Content
Once your website is all set, it’s time to start doing some on-page optimization.
The whole process starts with identifying the best keywords for you and your brand. Search rankings are based on particular searches, not just general ideas or groups of brands.
So, it doesn’t matter so much how influential your brand is in your area, but more how well you optimize for particular keyword phrases. Don’t get us wrong, brand influence is a factor in your rankings, but that disadvantage can be offset by great optimization.
Get situated with a keyword research service that’s comfortable for you. Google provides a great Analytics tool that can get you rolling with most of what you’ll need. You might want to employ another service or two if you’re trying to dial things in even closer.
Look for terms that your target audience is searching heavily in your area. Once you’ve circled in on a group of terms you’ll choose from, find ones that have high volume and low competition.
That Goldilocks zone is hard to find most of the time, so your job is to look for the phrases that have the best traffic-to-competition ratio.
Your keyword research should also be focused on local results. That is unless your business exists online and doesn’t have too many ties to your geographical area.
Otherwise, make sure you’re zeroing in on terms that have high volume in your specific area. These searches might even include your town’s name. “Near me” is also a common addition to great keyword options.
How to Create Content
Your business and personal skill set should determine what sort of content you choose to produce. In many cases, businesses release blog content that informs their users about brand-related subjects and changes to their business.
Whatever content you produce, know that content creation is the area where you’re given the most opportunities to optimize. You should be creating content in response to the keywords that you identify.
So, let’s say your keyword was “SEO South Florida, SEO tricks for plumbing businesses.”
You find that plumbers in your area are searching for help with optimization. Your goal then is to create content that addresses the issue cited in the keyword. You already know that people will be interested in the subject matter because you can see just how many people have searched that term.
The content should then be optimized for that specific keyword phrase.
Be Present In Various Digital Spaces
The next fundamental that will boost your rankings is simply having accounts where your customers spend time.
That means creating the appropriate social media accounts and investing some time and energy into them. People look to social media to find out more information about businesses all of the time.
Ensure that your accounts provide accurate information and that you’re doing some work to express your brand identity through your page. You should also promote your content and ads through social media.
PPC ads give you the opportunity to reach thousands of people in your target audience for cheap. Sponsored posts and ads on social media aren’t just thrown out in hopes that people will engage with them; the audience is carefully selected.
You can decide who you want to see your ad, and that’s who your social media platform will display it to. A small investment in content promotion can expose you to thousands of new users.
Another space to be present in is the business listing network. Business listing sites are the best sources for brand and product reviews, and they’re where people go for business information.
The most important one to create an account on is Google MyBusiness. Accurate information in MyBusiness allows google to place you in the “snack pack” of results, which is the portion of results that show images, hours, rates, and reviews.
If you can manage to take care of SEO tricks listed above, there’s no doubt that you’ll have the makings of an effective SEO campaign.
Need a Little Help Moving Forward?
Hopefully, these SEO South Florida ideas have helped you narrow down your next moves. The process is tricky, though, and there’s a lot of reasons to get help throughout.
Work with us to knock your SEO campaign out of the park with a little professional help.