Keywords are the foundation of any SEO strategy! Keep reading to learn 8 tips for SEO success in south Florida with Go Florida SEO!
If you choose the wrong keywords, you’re bound to lose thousands of dollars, and possibly months building links and creating content that will be unprofitable. You’d be surprised to learn your competition is wasting over 75% of their budget on the wrong keywords. This means that you can leverage this by changing your tactics, finding the right keywords, and capturing the whole South Florida target audience.
It’s a good idea to hire the best SEO South Florida company because there’s a lot of work that goes into keywords research and placement. There are so many factors that go into finding the right keywords for your SEO strategy. It’s also very easy to make mistakes thinking that you’re doing the right thing.
Having the right keywords can be the difference between being on the first few results on SERPs and getting lost on page 10 of Google, where no one ventures. If you can hide a dead body on page 2 of Google because no one will ever find it, imagine being on page 10! To keep you from making this grave mistake or poor choices when choosing the right keyword, we bring these 13 amazing secrets for SEO success.
1. Know and Understand Your Target Audience
The very first step of finding the right keywords is not listing all the words you think your potential customers will associate with your brand. No, it’s not looking up search terms either. The foundation of your keyword research strategy is knowing your target audience.
What are they looking for? What is that they want from your business? What problems are they facing that you can help solve?
All too often, most people get caught up in writing content for search engines. Even though semantics is essential, it’s vital for you to understand that you’re writing for humans.
Google is extremely user friendly and thinks more about what users mean and not just what they type in search bars. This is known as the intent-based search, which became even more important after Google’s natural language processing and BERT update.
Once you find the right keywords, Google will match them with user-intent. You need a deeper understanding of your target audience so you can align your keywords and content on their wants and needs. Search for the best SEO South Florida Company that understands Google algorithms and Google updates to help you capture your target market.
2. Understand the Main Factors of Choosing the Right Keywords
Before you choose the right keywords for your business, you need to implement the main factors of picking the right ones. The first important factor to think about is relevance due to search-intent. Your content can only rank high for a keyword on SERPs if it meets your target market’s needs.
You need to offer the best resource for the keyword to drive traffic to your website by providing more valuable content. The second most important factor is authority. Google gives preference to websites that are deemed authoritative.
This also has a lot to do with providing your audience with valuable and helpful information and promoting it to earn backlinks and social signals. The third factor to consider is volume because even if you rank number one on Google for a keyword user’s don’t search for, you’ll get zero results and a wasted budget.
Volume means the number of times users search for a given keyword, and it’s measured by MSV or monthly search volume. To implement this strategy without wasting your budget, consider hiring a professional SEO South Florida Company.
3. Understand User Intent, and It’s Effect on Keyword Research
User-intent plays a significant role in how well you rank on Google and other search engines. It’s vital that your content provides a solution to the problem a user intended to solve when they searched for a certain keyword. The thing is, though, that keywords can have different meanings. You need to be careful about how you interpret them because it affects your ranking potential.
How do you verify keyword intent, and how do you know what the users want? You can start by typing the keyword into Google and looking at the results that come up. Is the content available related to what you intended for your keywords?
If not, you need to consider a different keyword that will match what your content intends to offer your customers. Think about related search terms if you can’t come up with other keywords your audience could search for related to a specific topic. When you search for the keyword on Google, check what other related search terms come up and use them as an alternative to meet user-intent.
4. Learn How to Find and Use Long-Tail Keywords
When doing keyword research, there are two types of keywords you’ll be using on your website, which are head and long-tail keywords. Most people think they should target head keywords, since they happen to be the most obvious choice that users will, well, use. As much as that’s true and as important as head keywords are, you need to learn how to use long-tail keywords.
If you’re just starting your business, you’ll find that some of your head keywords are very competitive, especially if you’re in a competitive niche. At this stage, it may be hard for you to beat other high-end established and already authoritative websites. Instead, go for long-tail keywords that are super descriptive about your products or services.
For instance, suppose you’re in the fitness business, it’s extremely hard for you to rank high for the word “fitness”. The internet is simply saturated with fitness websites fighting for the same head keyword.
You need to find what aspect of your website is unique and use something like “fitness tips for pregnant women in South Florida”. This will narrow down the competition and give you a better opportunity to rank high and drive conversions. If you hire a professional SEO company in South Florida, this can be achieved in a shorter time.
5. Take Advantage of People Also Ask Boxes
To find the best keywords for your target market, Google search results bring up “people also ask” results. You can use them to your advantage to find better or alternative long-tail keywords for your content. When you click the expand button, you’ll discover even more suggestions so use them to your advantage.
Apart from this, you should also use the Google Search Console performance report to see second and third-page long-tail keywords. Beyond that, you can also use Answer The Public keyword research tools as well. Most professional SEO companies in South Florida utilize these tactics to ensure a website ranks at the top of SERPs for given keywords.
6. Use Negative Keywords In Your PPC Campaigns
You read that right. It; ‘s vital to target the customers that you want, but it’s just as important to rule out the ones you don’t want. Of course, there is always a possibility that people out of your target market may need your services and products. However, the goal here is to narrow down the market you’ll be marketing to. Using negative keywords could help you tighten your market further.
You’ll be in a position to exclude the wrong search terms in your marketing campaigns and focus only on what matters to your customers. There are three types of negative keywords, which are negative broad match, negative phrase match, and negative exact match. The negative broad match means that if the search includes all the negative search terms, your ad will be hidden, even if the terms are in a different order.
Negative phrase match means that if users search the exact negative keywords in the exact order, the ad will be hidden. On the other hand, negative exact match means that if they search for the exact keyword terms without additional words, in the same order, your ad will be hidden. A South Florida SEO company can help you figure this out and help you navigate this complex world of SEO.
7. Conduct Competitive Research
Keep your friends close and your enemies closer, in which case this refers to your competitors. It’s super important that you conduct competitive research to analyze what keywords your competitors are investing in, and gauge which ones are successful and which ones are not. You see, when you know what’s working for your competitors, you’ll discover what you need to improve to do better and beat them.
This will also eliminate any chances of you making the same mistakes they have already made and learn a lesson or two from that, which will save you money, time, and other marketing resources.
8. Go for Local SEO
Local SEO is simply something you can’t afford to ignore. You see, “near me” searches have grown over 200% in just two years, and over 50% of those searches end up visiting physical local stores. It’s essential that you start targeting users in South Florida as this will improve your search ranking, more so if you’re a small business.
Most people feel that local keywords may generate less traffic, which may be true, but it’s going to be meaningful traffic that will lead to higher conversion rates. Local SEO, however, is intricate and can be complicated, especially if you’re on a tight budget. Instead, search for the best South Florida SEO company, and they’ll figure things out for you.
SEO South Florida: The Most Effective SEOKeyword Research Tips
There you have it! These are some of the best keyword research and implementation tips you need to know. The right keywords will drive traffic to your website, drive conversion rates, and leave you with big sales. Of course, as a busy business person, you may not have time to learn and implement all this.
For this reason, it’s vital for you to hire the best SEO South Florida Company so they can get you the winning keywords. Finding the right SEO Company in South Florida is a task in itself, but you don’t have to search because Go Florida SEO Has Your Back. Please get in touch with our professionals, and we’ll be more than glad to assist you with everything SEO!