About 90% of people use the internet to find nearby businesses. With search engine optimization (SEO), you can appear in front of those customers. Without it, however, your competitors could snag those customers instead.
On the fence about purchasing an SEO package? Here are seven signs it’s time to work with an SEO consultant. If these signs are sounding familiar, don’t try to work through the process alone.
Instead, consider this a sign it’s time to call for help. Discover how working with an SEO company can benefit your business with this guide today!
1. You Don’t Know Your Customers
Who are your customers? What do they care about? What problems are they experiencing that you can help solve?
If you don’t know your customers, your SEO strategy might fail to generate results. You might not make content your customers want or need. If your content doesn’t appeal to your customers, you won’t generate web traffic.
When you purchase an SEO package, your consultant will start by researching your target audience, business, and competitors. Are you targeting a large, broad audience? Your SEO consultant can help you segment your larger audience into smaller personas.
Then, you can create an SEO strategy for each customer group.
You can separate your audience based on the products and services they’re looking for, interests, pain points, and demographics. You can even break demographics apart based on age, gender, location, or marital status.
Understanding your customers will help you determine their search intent. Google’s algorithm uses search intent to determine what content your customers are looking for online. Usually, people are looking for products/services or businesses.
Your SEO consultant will determine what problems your customers are looking to solve. They’ll also develop a list of keywords your customers use when searching on Google.
The keyword list they develop will inform the rest of your SEO strategy. These focus keywords will become the center point for the content you create. When consumers search using those keywords, your website will appear on search engines like Google.
If you don’t know your customers, consider working with an SEO consultant to gather the information you need for your SEO strategy.
2. Your Brand is Outdated
Consumers want to trust the top brands in each industry. If your brand appears old and outdated, people might think your company is behind the times, too. Instead, they’ll look to a brand that’s up-to-date and informed.
That way, consumers can rest assured that they’re getting the most relevant, reliable information from a brand they can trust.
If your brand looks old and outdated, consider contacting an SEO company. They can help ensure your brand stands out from the competition. They can also use your SEO strategy to make you appear as a reliable resource in your industry.
SEO allows you to rank higher than your competitors on search engines like Google. The higher you rank, the more likely consumers will trust your brand. The more often they see your website, the more brand awareness you’ll generate.
It takes five to seven impressions before you develop brand awareness. It also takes 10 seconds for someone to form an impression of your brand.
You need to make sure those 10 seconds count.
In order to ensure people remember you, you’ll need to provide a consistent experience. Over time, you can soon develop brand recognition.
Keeping your brand consistent between your content will help you generate brand awareness.
3. A Slow, Old Website
Almost 40% of website visitors will leave if a website is unattractive. Another 39% will stop engaging if pages take too long to load. In fact, a 1-second delay in mobile load times can impact conversions by up to 20%.
If someone has a negative experience on your mobile website, they’ll become 62% less likely to make a future purchase.
Google now uses mobile-first indexing when determining search rankings. If your website is old, unappealing, and isn’t mobile-optimized, your SEO strategy will likely suffer.
Look for a company that provides website services as part of your SEO package. You’ll need to make sure your website loads quickly on mobile and desktop devices. You can use Google’s PageSpeed Insights to determine what’s currently slowing your site down.
You can also use Google’s Mobile-Friendly Test to make sure you’re optimized for mobile devices.
If you’re not optimized, your website ranking might drop.
Your SEO consultant might suggest you use user experience design trends to improve your site’s usability. The easier your site is to use, the more likely readers will find what they need. Their experience on your website can impact your ranking.
Google looks for websites with a:
- High clickthrough rate
- Low bounce rate
- High dwell time
Your bounce rate will increase if people leave your website without clicking around. Using user experience design trends can encourage people to click around and explore your site. As your clickthrough rate and dwell time increase your ranking can improve.
You can improve your website by:
- Using shorter sentences and paragraphs
- Adding white space between your content
- Improving your website’s navigation
- Speeding up your load times
- Ensuring you’re optimized for mobile
- Using bullets, lists, and headings
It’s also important to make sure your website is secure. Do you have an SSL certificate? Does “HTTPS” appear in front of your domain name?
Look for an SEO company that knows how to improve your website to benefit your SEO strategy.
4. No One’s Creating Content
Google looks for fresh, unique website content when determining your SEO ranking. If your content is old and outdated, you might fail to improve your ranking. A higher ranking will ensure customers see and visit your website.
Do you have someone on your team creating fresh, compelling content for your website? Does that website match the user intent based on your customer research? Are you infusing your focus keywords within your content?
Content creation is an important component of an effective SEO package.
Ask your SEO consultant about the type of content they’ll create. In addition to blog posts, you can also ask about:
It’s important to make sure your content appeals to your customers. Writing for content for each of your buyer personas will help you appeal to a larger audience. Your SEO consultant will ensure you post fresh content based on a schedule.
Then, you can post that content on social media to reach a larger audience.
Will your SEO consultant write content for your website on a schedule? Will they use a voice and tone that matches your brand? Will they use white hat SEO tactics when putting your focus keywords into your content?
If you’re not already creating content for your website, make sure to contact an SEO consultant right away. They’ll ensure you create content on a schedule to remain relevant in front of your customers.
5. You’re Not Generating Traffic
About 95% of all activity online starts with a search engine. However, about 75% of people don’t look beyond the first page of a Google search. If your content doesn’t appear on that first page, there’s a chance you’re losing customers.
Since over 50% of web traffic arrives from a search engine, your competitors are probably reaching those customers instead.
Is the content you’re creating failing to generate website traffic? There’s a chance you’re not using white hat SEO tactics. Google might penalize your website, which will make it more difficult for you to reach customers.
You might need to improve your existing content. Are you using internal and external links? Link building can improve your SEO ranking as well.
Internal links can improve your clickthrough rate by directing readers to other pages on your website. External links refer readers to studies and research on high-authority websites. Using external links can improve your online authority and boost your ranking.
6. You’re Not Attracting Quality Leads
Marketers who have a plan are 356% more likely to report success. About 45% of businesses, however, don’t have a digital marketing strategy. Without an SEO strategy, you might fail to turn website visitors into leads.
SEO allows you to focus on consumers who are most likely to turn into leads and customers. Your SEO consultant can help you develop a strategy with your customers in mind.
Have you included conversion opportunities on your website? Does your content end with a compelling call-to-action (CTA)? If not, you could fail to convert your website visitors.
An SEO company can help you generate leads and grow your business.
7. You Don’t Know BERT
Google updates its search algorithm throughout the year. If you’re not up-to-date with the latest changes, your SEO strategy might suffer for it.
Google’s BERT algorithm uses machine learning to gain a better understanding of customers. Since the BERT update, voice search, the zero-click position, and snippets have gained popularity.
Keeping up with algorithm updates can help you keep track of trends. Then, you can appeal to those trends to get ahead of the competition.
Don’t Fall Behind: 7 Signs It’s Time to Buy an SEO Package
Ready to give your SEO ranking a boost? Don’t fall behind the competition. Instead, keep an eye out for these seven signs it’s time to invest in an SEO package today.
Once you improve your ranking, you can reach more customers and grow your business.
Give your SEO ranking a boost. Get a free SEO audit from our team today.