Your digital presence can make or break your business. More traffic can translate into more sales – if you do it right. As we call it… “Miami SEO” or knowing how to SEO your business can help you stand out in 2020!
Search engine optimization (SEO) is a must for businesses in today’s digital world. Organic traffic is your reward for an effective SEO strategy.
Whether you own a small, medium, or large business in Florida, you need SEO. When a customer goes online to find out information about your goods or service, SEO will help them to find your offering.
To learn 15 amazing Miami SEO strategies, keep reading.
Miami SEO Can Help Your Business Thrive
Digital channels, such as paid banner and social media ads, drive traffic to your website. However, search engine optimization can help you enjoy the long-lasting benefits of organic traffic.
SEO helps you to get more bang for your digital advertising buck. Furthermore, it makes your brand appear more credible in the eyes of today’s tech-savvy online consumers.
SEO Works Better Than Paid Advertisements
Only a small percentage of people click on ads today. SEO can help you earn more clicks compared to paid advertising. Working with an agency who knows your market and even more so Miami, is extremely important.
That’s not to say that ads aren’t effective. However, search engine optimization strategy is so much more powerful than paid advertisements.
Ads yield short-term results. SEO, however, pays off in the long run.
A few tips can help you get your brand started on the road to SEO success.
1. URLs Matter
You can enhance your URLs by including keywords in them. Keywords in your URL make your digital destinations more understandable to consumers.
You should always include three to five relevant keywords in your URLs. If you make them longer, the search engine results pages (SERPs) will cut them off, rendering them unreadable.
Use hyphens instead of underscores in your URLs. Also, don’t forget about the spam count.
Watch the keywords in your URL. They count toward your total page density. It’s important not to accidentally cross the threshold of keyword stuffing, causing your content to get marked as spam by the Googlebot.
2. Are You an Expert?
You know you’re an expert, but do your customers know that? When marketing your business, you can show your customers that you’re an expert by creating unique content.
Stay away from recycling content created by others. Plagiarism – in any form – is a sure-fire way to position yourself as an industry follower rather than an industry leader.
Unique content helps you to attract organic traffic. This rule applies to more than your content. You must also create exclusive videos and photos for your digital marketing campaigns.
Google updates its algorithms regularly. With each new update, the algorithm gets better at deciphering what content provides real value for consumers. Meeting that standard is where you should focus your energy
3. Fresh Content Is Your Friend
Don’t let your content get stale. Regular content updates influence your ranking and can boost your performance in the search engine results pages (SERPs). You can update previously written material and create new content to keep your site fresh.
Fresh content helps you keep up with the times and increases your credibility. It also has a positive effect when the Googlebot crawls your site. You should develop a content calendar to make sure that you publish and update articles regularly.
4. How’s Your Brand’s Social Life?
Adults are doing it, grandparents are doing it, and kids are doing it. Everyone’s on social media. You can leverage social media to manage how people view your brand and drive traffic to your site.
For example, you can use your social media account to create a group just for your customers. Using the group, you can publish:
- Announcements
- Discounts
- Information
- Promotions
- Updates
- And more
Before you set out to blaze a trail on social media, check out your competition – more on that in a moment. Also, think about your social media messages from the perspective of your consumers.
5. How’s Your Blog Looking?
Blogging is an invaluable tool for building organic traffic. It can help provide consumers with information and advertise your brand.
Today, consumers research before they buy things. Your blog can provide them with that research.
It’s important to fill your blog with interesting and relevant content. If you can pull this off, consumers will more than likely buy your goods or services after using your blog post to learn about your offering.
On your blog, publish news and informative materials. You can also add infographics and video reviews into the mix. Anything that can attract attention and organic traffic is a good idea for your blog.
6. What’s Your Competition Doing?
Competitive analysis is a tenant of business. It’s easy, however, to forget about it when trying to learn the many facets of how to get ahead in the digital domain.
If you think about it, however, the goal of your online marketing activity is the same as your offline activity. You have to outdo the competition. You’re competing for the eyes and ears of customers unless you have a good or service that no one else in the world offers.
Stay on top of the news releases and current events regarding your competition. If you can, join their social networking groups, or you can even hire secret shoppers. This information can help you improve your operation and optimize your website.
7. Get Organic
It’s important to develop an overall organic traffic strategy. Targeting a few keywords won’t do the trick. Every Miami, Florida business needs a full, comprehensive approach to creating organic traffic using SEO.
Your plan should include the time you have available for search engine optimization activities and the budget you plan to spend on advertising. Begin by establishing what you want to achieve. You must also identify your weaknesses and figure out ways to overcome them.
You can only do so much. Resultantly, you need to establish SEO priorities and focus on those tasks to boost your results.
8. When’s the Last Time You Did a Press Release?
Do you remember those things called newspapers? They’re still around. Although you may not see them as much on coffee tables, they continue to carry a lot of weight online.
More importantly, however, press releases are still around, and people read them. Accordingly, you must make press releases part of your marketing mix.
Press releases can help you generate organic web traffic. They can also help you build backlinks.
People like the news because it’s interesting. It’s only fair to warn you, however, that it’s tough getting press releases published on relevant websites, so prepare yourself to work hard to accomplish this goal.
9. Manage the Technicalities of SEO
Ah, the technical nuances of Miami SEO. At times, they can make you pull your hair out. Nevertheless, they’re critically important.
You must audit your site regularly to check for technical errors. For this task, it may make sense to hire an expert. A digital marketing agency, for example, can help you to find SEO mistakes as well as other areas that affect your SERP ranking.
10. Own the News
There’s another way that you can use the news to build organic traffic. It’s called newsjacking.
Newsjacking is a guerrilla marketing technique and a discreet way to advertise. The idea is to serve information that promotes your brand subtly. That tidbit of promotion must fit into the background of an important current event to accomplish this goal.
News websites attract a lot of traffic. If you can create a hot news story, you’re in a position to generate massive traffic for your site. However, it’s important to keep your news interesting and relevant, or it won’t get published.
11. Today, Mobile-First Is the Rule
Nearly everyone is online. However, not everyone has a computer at home. Today, most internet traffic comes from mobile phones.
As a result, marketers now recognize the importance of a mobile-first SEO strategy. If you don’t plan your marketing from a mobile-first perspective, you’re missing out on a big chunk of demographic.
Catering to mobile consumers will help you increase your target audience. It can also help you to increase sales. You can create separate mobile assets or optimize your main site for mobile viewing.
12. Yes, People Still Use Email
Despite advances in technology, the tried-and-true method of email marketing remains effective. Today, newsletters are still a powerful tool for engaging your audience.
Newsletters enable you to communicate important messages to consumers. However, they can also help you attract traffic to your site.
Any good newsletter starts with a strong content list. The best newsletter in the world is no good if you have nowhere to send it.
You can use any of your digital assets to sign up subscribers. Once you build your mailing list, you can use it to inform customers about things such as promotions, new products, and brand events.
13. Optimize, Optimize, Optimize!
By now, you should get the point. It’s important to optimize. You must optimize your website as well as the external variables that will make it rank higher in SERPs.
Those external variables include the links from other websites that point to your site. Digital marketing pros call these backlinks.
However, you must build quality backlinks. The Googlebot weighs the authority of various websites. If an authoritative site points back to yours, congratulations – you’ve got link juice.
The idea is that your site also offers value in the eyes of the Googlebot if an authoritative site points to it. However, it’s important to take your time. If you acquire too many links too fast, it will raise the eyebrows of the ever-vigilant Googlebot and hurt your authority, rather than help it.
14. Put SMS to the Test
Short, sweet, and to the point. That’s the essence of SMS advertising.
Your strategy for SMS marketing is similar to the one you use for your email list. However, you’d deliver those messages across various SMS platforms. Those platforms might include the messaging services of:
- Snapchat
SMS advertising has a higher open rate. Think about it – most people always have their mobile phones. It’s convenient to open an SMS message. When you use SMS advertising, your message lands right in consumers’ palms.
What’s more, an SMS feels more familiar. Often, an SMS message comes from a friend or a family member. Accordingly, it makes sense to make use of this digital tool.
15. Be My Guest
Remember those inbound links? Well, you don’t have to wait until someone gives you one to earn them.
You can write informative posts to publish on other authoritative websites. In those posts, of course, you’d include links that point back to your site. However, that link must help readers better understand the article, rather than serving solely as an advertisement.
This practice is called guest blogging. It’s been around for a while, and it still works.
You can find places to post your articles by Googling “guest post opportunities.” Before you submit to a site, however, make sure that you check their guidelines for submissions to increase your odds of getting published.
Finding a Miami SEO Expert
As your Miami business grows, you’ll find it burdensome – if not impossible – to sacrifice the needed focus and resources required for effective SEO marketing. As such, it makes good sense to partner with a digital marketing agency like Go Florida SEO. The agency that you choose to provide SEO services will determine the outcome of your digital marketing campaign.
Swim With the Sharks Like Nobody’s Business
A skilled SEO agency will help you escape the boom and bust cycle of paid advertising. They can help you grow organic traffic that will decrease your advertising spend while increasing your sales.
If you want to learn more about Miami SEO, Go Florida SEO can show you how to boost your organic traffic and conversions. If you desire to increase your audience, revenue, or consumer engagement, our experts will help you develop an SEO plan to suit unique needs.
Contact us today at (217) 218-1765 for a free marketing strategy session or click here to get your 1st month of SEO consulting on us!
