Search marketing is the most effective way to drive traffic to your website. In fact, 66% of marketers made improving search engine optimization (SEO) and their organic presence a priority. Another 85% claimed search marketing was their most effective customer acquisition tactic. Keep reading to find 12 tips winning the Miami SEO scene!
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If you’re not using SEO to reach your customers, your competitors probably are already. Instead of generating brand awareness, conversions, and sales, your competitors are taking the lead.
By working with a Miami Florida SEO company, you can improve your SEO ranking and boost your business.
Unsure of where to start? Here are 12 ways working with a Miami SEO expert can improve your SEO strategy. With these tips, you can get ahead of the competition, attract more customers, and boost your ROI!
Start boosting your business with these benefits of working with a professional SEO company.
1. Start With Research
Over 90% of all online activities start with a search engine. However, 75% of these searchers never look beyond the first page of a search. If you’re not on the first page, there’s a chance you’re not reaching customers.
One of the benefits of working with a Miami SEO expert is that they can build awareness around your brand. The more often people see you, the more likely they’ll remember your company. It takes multiple impressions before you start building brand awareness, though.
With that in mind, you’ll need to appear for a range of search terms that are relevant to your business and customers.
You’ll fail to reach your target audience if you don’t know who your customers are. What keywords are they using during a search?
In order to develop a strong SEO strategy, your SEO company will start with audience and keyword research. Otherwise, you’ll attract a broad audience to your website. Those visitors aren’t necessarily your ideal customers.
By using research to craft a targeted strategy, you can attract the people most likely to become paying customers to your site.
First, your Miami SEO experts will learn about your target audience. Who are they? What problems are they experiencing?
How can your product or service solve their problems?
Demographic research makes it easier to pinpoint your ideal customer based on:
- Household income
- Marital status
- Pain points
- Shopping behaviors
Are you focusing on a large target audience? You can break your audience into personas. Then, you can appeal to each buyer persona with different forms of content.
Google’s latest algorithm update uses machine learning to learn more about consumers. Now, Google focuses on search intent when determining search rankings.
Search intent refers to what your customers are looking for during a search. For example, they might look for a product or service. Other customers might want you to answer their questions.
A consumer might search “dentist near me” or “symptoms of gingivitis.” These two searches should prompt different blog posts.
Understanding your customer’s search intent will help your SEO company build a strong strategy. Otherwise, you might fail to create content they actually want to read.
Once you know who your customers are, it’s time to learn about what they’re searching for online. Your SEO strategy will often depend on the words and phrases your customers use in a search.
Learning what your customers are searching for will help your Miami SEO experts create content that reflects those queries. It’s important to create a well-rounded list of keywords. Choosing strong keywords will help you compete with existing content and improve your ranking.
Most companies start by using Google Trends, Keyword Planner, Ahrefs, and other keyword research tools. As they develop a list of keywords, they’ll think about your product or service. What will people search when looking for your business?
Your SEO experts will also keep an eye on the search volume and competitiveness. They’ll primarily focus on keywords that have a high search volume but low competition.
Using Keywords in Your Content
After choosing strong keywords, your SEO experts will update your existing pages and website content.
In order to rank for a keyword, you’ll need to appeal to multiple ranking factors. One of those ranking factors depends on your use of the target keyword.
Your keyword should appear within the copy, including the:
- Opening and closing paragraph
- A header
- Body copy
- Alt image tags
Your SEO experts will make sure your keywords sound natural within the text.
2. Craft Creative Content
Once your SEO experts have a list of keywords, they’ll use those search queries to create fresh, engaging content for your readers.
Each piece of content will have a singular focus. Your SEO experts will avoid covering too many topics in each post, which can cause the reader to lose interest.
Instead, your Miami SEO experts will keep search intent in mind.
In order to rank for a range of keywords, you’ll to post regular blog posts. Your SEO team can develop a content creation calendar to keep on track. They might reuse one piece of content to create multiple forms of content.
For example, a blog post can become a related vlog, infographic, and image. Your team can then post these pieces of content on social media. Each post will link to the content on your website.
Sharing your content through social media marketing is an indirect ranking factor. As more people visit your website, your ranking will improve. Clickthrough rate and dwell time are important ranking factors, too.
Creating interactive content like forms and quizzes can encourage readers to click around. Lengthy blog posts and ebooks can encourage them to linger on the page.
Your SEO experts won’t write long content by adding fluff into the piece, though. Instead, they’ll make sure to offer readers helpful information. Content creation is a chance for you to share your experience and expertise!
As your ranking improves, your credibility and authority in the industry will, too (two more benefits of SEO). Then, consumers will come to your website for the answers and solutions they need.
Your Miami SEO team will also create different forms of content, including video content.
Over 80% of all web traffic is for video content. Meanwhile, pages with videos can increase conversion rates by 80%.
Why? Namely, people turn to videos for the answers they need. In fact, 90% of customers check out product videos before making a purchasing decision.
Another 64% of customers are more likely to buy a product after watching a video about it.
Creating video content can increase your dwell time. It will also boost engagement, which will help your SEO ranking.
3. Update Your Site
The state of your website can have a big impact on your SEO ranking.
Almost 40% of consumers will leave a website if the design isn’t appealing. Meanwhile, 39% will stop engaging if the site takes too long to load. Another 39% will leave if images don’t load.
Your SEO experts can improve your website by using user experience (UX) design trends. These trends focus on providing visitors with a convenient, easy experience. Changes can include:
- Speeding up load times
- Using minimalistic design
- Adding negative space
- Improving your navigation
- Improving readability with headers, shorter paragraphs, and shorter sentences
- Condensing photos
- Making buttons easy to click on
They’ll also test your website on multiple devices to make sure it’s easy to read and navigate.
A delay in mobile load times could impact your conversions by up to 20%. If someone has a negative experience on your mobile website, they could become 62% less likely to make future purchases.
You can’t ignore your mobile customers. Instead, your Miami SEO experts will make mobile optimization a part of your SEO strategy.
In fact, Google now uses mobile-first indexing to determine page rankings.
You can use Google’s Mobile-Friendly Test to make sure your site is mobile optimized.
4. Use Local SEO
Over 70% of consumers searching for local businesses visit a store within five miles of their location. Another 80% of local mobile searches lead to an in-store purchase. If you’re looking to increase foot traffic and sales, look no further than local SEO.
Local SEO allows you to optimize your website and content for local customers and location-specific searches.
First, your team will make sure your Google My Business listing is up-to-date. Consumers will use this listing to find information about your business. They can also use it for directions, to read reviews, or to find your site.
Local SEO can help you rank in the 3-Pack. The 3-Pack is the map that appears above organic page results.
They’ll also update your online listings in other directories to keep your information consistent.
Then, they’ll start blogging with location-based keywords with keywords the locals are searching for.
5. Understand EAT
EAT stands for Expertise, Authority, and Trustworthiness. Google considers EAT to make sure your content is responding to the user’s search intent.
In order to show your expertise, your Miami SEO team will write only high-quality content. They’ll add research and studies to your posts to demonstrate your expertise and authority.
What are your credentials? What education or experience do you have that can build your brand authority?
Authoritative links in your posts can help as well.
Your team will use trusted websites and resources to give readers a reason to trust your expertise.
6. Get Link Building
Link building will help improve your ranking and help you appeal to EAT.
When creating content, your SEO experts will include internal and external links. Internal links send readers to other pages on your website. By adding internal links to your content, you can improve your clickthrough ranking.
When Google sees people exploring your content, it will view you as a resource in your industry.
External links, on the other hand, send readers to other websites. You can link to studies and resources to demonstrate EAT.
Your team can also use guest blogging as part of your link building strategy.
They might also work with an influencer in your industry to build your website’s and brand’s authority.
7. Study the Competition
What are your competitors doing as part of their SEO strategy? What topics are they covering in their regular blog posts? Which keywords are they focusing on?
Your Miami SEO experts will look at the type of content they’re creating and trends they’re following, too.
Studying the competition will help you learn from their mistakes. It can also help you find opportunities your competitors are missing.
8. Focus on Quality Over Quantity
When reviewing your website content, Google will look for high-quality, unique content. Google also prioritizes quality over quantity.
While it’s important to create regular blog posts, make sure content is valuable. Don’t forget to consider the search intent. By focusing on quality over quantity, you can improve the user’s online experience.
9. Optimize for Voice Searches
Voice searches will account for over 50% of all searches by the end of 2020. In fact, one in six Americans already owns a smart speaker. Over 35.6 million Americans use voice-activated devices at least once a month.
When choosing strong keywords, your team will think about how consumers will voice their queries. They’ll likely use longer phrases as they ask direct questions.
Appealing to these keywords can help you rank for Google’s zero-position.
The zero-position is above organic listings to display featured snippets. These snippets can appear as lists, summaries, or definitions.
Your SEO team will write for voice search to appear in the zero-position (and ahead of the competition).
10. Request Reviews
Reviews will help you build your brand’s online reputation. In addition to boosting authority and credibility, reviews can also improve your local SEO strategy.
Your team will help you gather reviews for your Google My Business listing. You can also post these reviews on your website to build your credibility.
11. Stay Social
Don’t forget, sharing your content on social media is an indirect ranking factor.
As people start commenting on your posts, don’t forget to respond back. Social media can help you connect with your customers. Staying social will also build brand awareness.
It will also encourage consumers to connect with your brand more often.
12. Keep Improving
As you use these tips for improving your SEO marketing strategy, your Miami SEO experts will review your progress.
Which tactics are working? Which pages are drawing traffic (and which are falling flat)?
Reviewing the data will help them discover opportunities for improvement.
Boost Your Ranking: 12 Reasons to Work With Miami SEO Experts
Give your site the boost it needs! By working with a Miami Florida SEO team, you can generate awareness and new leads. Grow your business with these SEO tips for success today!
Ready to boost your online ranking? Contact us today to get started.