Ever have too much of a good thing or want a solid SEO package? In search engine optimization, you can have too much of a good thing. In this case, it’s excessive use of keywords.
Too much of any particular rank-boosting feature is bad for business. If you want to avoid bad SEO tactics, you need a good SEO package.
For the best way to avoid using too man keywords to maintain good SEO, read this guide.
How to Avoid Stuffing Keywords Into Your Content
Keyword stuffing is one of three forms of black hat or bad SEO. This occurs when you use irrelevant keywords repeatedly to boost visibility on search engine results pages. Google’s ranking algorithm catches this tactic and drops your search rank.
Google counts against the overuse of keywords to maintain user experience. When users have to sift through tons of extra words, it creates a negative experience. The repetition of specific phrases does not provide useful information.
With so many webpages available online, every top-ranking search result needs to be useful and relevant. Examples of bad keywords include the following:
- Lists of phone numbers unrelated to contact information
- Lists of cities or states unrelated to business locations
- Useless repetition of words or phases
These are just a few examples of bad SEO phrases ranked lower by Google. There are plenty of other ways to drop your search rank with keyword stuffing. You don’t want this kind of search penalty for your business’s online visibility.
1. Primary Keyword
When you conduct proper keyword research for a good SEO package, you need a focus keyword. This primary keyword often ranks higher with SEO. You also have to pay more to use keywords like this, but they bump up traffic more.
Using a primary keyword also makes it easier to do good SEO practices. For example, when tagging the page URL, titling content, or implementing backend SEO tactics, you should use the primary keyword.
Of course, you should avoid overusing your primary keyword. You can do this by implementing secondary keywords.
2. Vary Keyword Use
Keyword variance is one of the best tactics to avoid keyword stuffing. Too often, focus keywords end up overused. This happens without a keyword research plan or strategy.
When conducting keyword research, you should explore a powerful primary keyword. You can also craft a good SEO package with strong secondary keywords. These can be from several sources.
You can find potential secondary keywords with similar searches section at the bottom of Google SERPs. You can also conduct more advanced research for related queries with Google Trends data and more.
3. Location, Location, Location
Where you place keywords on a webpage is critical to avoid keyword stuffing. You should ensure you place keywords throughout your content and all over your landing pages.
- Page title
- At least one subheading
- Title tag
- Meta description
- Image alt tag(s)
- First paragraph
- Ends of posts
You can optimize keywords without having to produce more content necessarily. Some of the above options include backend options for SEO boosting opportunities.
What Makes a Good SEO Package?
Many factors constitute a good SEO package. If you want a far-reaching impact, you need to have better SEO strategies than the competition. Working with a marketing agency that understands the national effect gives you the tools you need.
They will know to include factors like keyword density, clustering, research, and more. Now that you know how to avoid bad SEO, it’s time to learn what constitutes a good SEO package.
Do Your Research
Keyword variants offer similar rank value as other closely related keywords. Keyword research allows pro marketers to determine national SEO strategies or local ones. Doing your research gives you the best chance of choosing the right words for the right audience.
If you do not research keywords, you can not build them into any good SEO strategy. When you research, you also learn more about your target audience. Knowing your audience is critical to search rank and marketing impact.
There are several action steps to take when planning your keyword research strategy. To get the best SEO, you need to prepare. You can do this with a proper design.
1. What’s Your Intent?
When brainstorming for keyword strategies in a good SEO package, you need to consider intent. There are three types of keyword intent that run on high and low channels.
- Informational: related to searches for questions or learning
- Navigational: related to searches for directed website searches
- Transactional: related to searches for buying something
The type of searches determines high and low keywords. Some keywords direct users to immediate action. Others follow users’ behaviors in search patterns and related queries.
Targeting high intent helps your select quality keywords over keyword stuffing. When keywords are closely related in context and action, they rank higher. High intent is best for transactional or commercial intent.
2. Analyze Your Keywords
When you determine the keyword intent, it becomes easier to analyze them. This analysis focuses on your audience and your current rank. It helps to know your present good and bad SEO habits to learn where you need support.
Professional marketing agencies can consult you on this analysis. Tracking effective keywords is often a matter of understanding the click-through rate and pays per click. Both of these industry terms offer complicated, detailed information an expert can help you understand.
3. Build a Solid Strategy
Once you have analyzed your keywords, it’s time to build a research strategy. Any marketing agency uses a keyword research strategy in a good SEO package. This research strategy also means using the right types of keywords.
What Is Keyword Density?
Keyword density is defined by the number of times a focus keyword appears on a webpage. Keyword frequency or density is essential for a good SEO package. You can determine how many keywords to use for good SEO with a formula.
If you need to figure out how many times to use a particular word or phrase on a webpage, divide the number of mentions by the total words on the page. The remainder represents your keyword density. This represents a simple, inexperienced way of calculating keyword density.
When you need a more detailed look at your SEO, you should consult an SEO professional. They can offer technical expertise with techniques like term frequency and inverse document frequency (TF-IDF). Experienced SEO marketers use TF-IDF to measure keyword density against other, more detailed factors.
Quality Over Quantity
Once you calculate keyword density, you should aim for one keyword word or phrase for roughly 200 words of content. Finding keyword variants using related queries can help you boost your search rank, too. These variants can be found with the ‘related searches’ section at the bottom of a Google search engine results page.
If you want to use a good SEO package for local campaigns, you need to explore keyword variants for your area. This tactic can help your business rank higher than the competition. When you use punchier, relevant keywords, you help your SEO.
The More the Merrier
Keywords in a cluster help your SEO strategy. These work with Google’s spiders when they crawl your website. These bots index webpages, including the keywords used.
Properly researched keywords in a good SEO package will rank higher with these bots. When you cluster keywords together, these bots analyze the relevance to the content you use them in. For example, if you used keywords about tall buildings for an architecture firm, the bots would index these keywords as relevant.
Depending on the content of the article, you would want to use keywords from related search queries. You can even use related images and describe these images in the alt text, which is a subtle, backend tactic for good SEO.
Related images are another factor you can use in keyword clustering. The bots use these images and anticipated keywords for contextual analysis. The more ‘relevant’ your keyword clustering, the better you rank on search engine results pages.
Where to Find a Good SEO Package and Boost Your Visibility
If you want a good SEO strategy, you need a marketing agency you can trust. It can be hard to find a local SEO company that can help with small or large campaigns. Go Florida SEO can help.
We offer SEO skills at the local and national level. We provide expert services for a consultation to boost search ranked and organic traffic. We understand what it takes to make your SEO useful in the long run.
We offer your first month of strategy and SEO for free. And our rates stay reasonable even after that. Take a look at our services today for an opportunity to work with people who care about your business as much as you.