Go Big, Don’t Go Broke: 7 Inexpensive Small Business Advertising Ideas
No everyone can afford thousands of dollars for a single ad. For budget-friendly success, try these inexpensive small business advertising ideas.
In today’s competitive marketplace, you need affordable business advertising ideas that work. Do you feel like you’re competing with the big brands and their monster-sized budgets?
Stop worrying! If you’re looking for small business advertising ideas that aren’t budget busters, keep reading. We’ll give you 7 inexpensive small business advertising ideas.
1. A Winning Website
Do you have a website? If the answer is “no,” get one now! You’re missing out on too many potential customers without one.
You need a well-designed website that’s easy for customers to navigate. Don’t cram in too much information on your home page. Make it clean and clutter-free.
Make sure your contact info is on every page. If possible, include a phone number.
Once your website is ready, set up a Google business account. This makes it easier for locals to find your business.
Creating a website isn’t enough, though. You need regular website updates that include valuable information. Search engines reward fresh content that offers people the information they’re looking for.
But how do you add valuable content? That brings us to our next business advertising idea…
2. Valuable Blog Content
Include a blog on your website and make sure it’s full of valuable information. What’s valuable? Anything that helps your customers.
Discuss best practices and share infographics for your industry. What are your customers’ biggest concerns? Offer solutions in a series of blog posts.
Customers appreciate valuable information and when they’re ready to pay for services, they’ll think of your company first.
3. Networking and Partnerships
Meeting people and shaking hands is important. Get out from behind your computer and go meet people in the real world. Be the friendly face representing your company.
Condense what your company does into a few, easy-to-remember sentences. Ask people what their company offers and be a good listener.
While you’re networking, look for partnership opportunities that complement your business. Do you run a bakery? Look for a local restaurant that can feature some of your desserts.
Look for ways of giving back that offer positive exposure. Partner with a non-profit that helps the local community. You’ll get name recognition while doing something good.
4. Customer Referral Programs
Another inexpensive advertising idea is a customer referral program. Ask satisfied customers for referrals. Remember to offer them something in return when they send clients your way.
Offering positive incentives in return for referrals or good reviews leverages customer enthusiasm for your brand.
Referrals are often high-quality leads. Why? Because people refer friends who already have an interest in your product.
Make sure the incentive is something customers appreciate.
5. Offer Free Workshops
Engage customers and potential customers through free on-site workshops. Most people are hands-on and visual learners. Offering a free workshop on a Saturday morning gets people to your business.
A workshop doesn’t need to be expensive or complicated. But it does need to add value.
Are you a portrait photographer? Offer mini-workshops on how best to use a smartphone camera. It doesn’t cut into your professional bottom line but it does help your customers.
When those same clients need professional headshots, you’ll be the first person they call.
6. Consider a Podcast
Do you love listening to podcasts? So do lots of other people!
A podcast is a great way to get exposure for your business. You can start a podcast for as little as $100. You’ll only need a few things to get started:
There are several free software programs available for podcasting, including Audacity and Garage Band.
Invest in a microphone, pop filter, and headphones. The pop filter goes in front of the microphone and filters out loud popping sounds.
7. Leverage Social Media Platforms
Social media is an inexpensive and even free way to gain exposure for your company. There are many social media platforms. Some examples include:
Pick 1-3 social media platforms for your business. No matter your business, consider a YouTube channel.
People love watching videos, and YouTube is a video channel. Video is an easy way to get valuable content to your target audience.
Over 1.5 billion people use Facebook every single day! Many of those people are in your target audience, and you can run a business advertisement for $20 or less on Facebook.
What’s a Target Audience
Before you try any of these inexpensive business advertising ideas, make sure you understand your target audience. Not sure who your target audience is? Take a look at your current repeat customers.
What demographics do your customers share? Are they all women? Only men?
Does your company sell baby products? Then your target audience is parents.
Once you figure out who your customers are, tailor your content to those people. Create content as if you’re talking to your one favorite customer.
Inexpensive Business Advertising Ideas
Don’t let advertising costs overwhelm your small business budget. There are lots of inexpensive business advertising ideas, but you have to know your target audience!
Start with a clean, clutter-free website that includes easy-to-find contact information. Include a blog on your website and add valuable content on a regular basis.
Attend lots of networking events and form solid relationships with other business people in the community. Form partnerships with complementary businesses.
Use existing customer relationships for referrals and good reviews. Make sure you offer a good incentive for referrals. Engage customers through free workshops.
If you like good conversation, consider hosting a podcast. Don’t forget to leverage a few social media platforms. Before you take advantage of any of the platforms, understand who your target audience is. Want to know more about Go Florida SEO? Check us out here: Click here
These are all business advertising ideas that give you a lot of bang for your buck. Most of them take time but not a lot of money, and they’ll bring in lots of new customer leads.
Growing a small business is sometimes a daunting task. Are you looking for help? Schedule a free consultation!