Finding the Best Keywords for Your Blogs
Did you know that anywhere between 71-92% of internet users don’t click past the first page of Google after making a search query?
This may seem like a steep percentage, but it’s completely factual. Because of this, it’s critical that you as a business invest in efforts to boost your page up in the rankings. Then and only then will users be able to find and read your content.
Finding the best keywords is critical to boosting your visibility and traffic. Read on to learn why this is the case and how you can conduct keyword research that actually converts to clicks.
Why Are Keywords Important to Content?
Keywords are one of the most important aspects of SEO. Finding the right ones is an on-site SEO strategy that boosts your business with relevant search phrases to your services.
You may wonder why keywords are important since, at first brush, it may seem that consumers do not use them. This actually is far from the case- every time an internet user makes a search query, they are entering and looking up a keyword. They will be shown results that rank highly for the keyword that they have entered into the search bar.
When your page uses relevant and high-volume keywords, search engine crawlers that scour the internet and index content will see your site as an authority on the subjects that they convey. Google will then show your page to those who enter those queries because it has identified your page as relevant to their search.
As you might imagine, this is a great way to target your prime audience. The people who find your page will already be searching for information similar to what you blog about and services like those that you offer.
Platforms for Beginning Keyword Research
To begin keyword research, you will first want to consider what is relevant to your site. Think about the services that you offer and what your buyer persona would be likely to look up online. This will give you a starting point for considering potential keywords.
Type the keyword that you come up with into Google and see the sorts of results that appear. If you notice that there are more results for a similar keyword that is worded differently, add that to the list of potential phrases that you should optimize for. You can use SEMrush or a similar platform to see the actual search volume for this phrase later.
After that, you will want to consider whether you want a short keyword or a long-tail one. Short keywords are generally only two or three words while long-tail ones are around 5. For example, ‘tearoom near me’ is a short keyword while ‘English style tearoom in Miami-Dade’ is a long-tail one.
Both of these options have their charms. Short keywords are easier queries that may have more traffic, but they will not necessarily be focused on reaching the people that are most likely to use your services. Long-tail keywords are specific enough to draw in the audience that you truly need.
How to Find the Best Keywords With SEMrush
After you have compiled a list of possible keywords- we recommend writing them down in a word doc or notebook so you don’t forget- it’s time to actually begin keyword research. SEMrush is one of the best platforms for this because it gives you more relevant information than its competitors. It also is user-friendly, accurate, and easily accessible.
To begin your research in the Keyword Magic Tool, go to the search bar and enter the first keyword on your list. You will then be given a few results:
- Search volume (SV), which tells you the frequency at which a keyword is queried
- Keyword difficulty (KD), which tells you how hard it will be to rank for the keyword over your competitors
- Competition, which tells you how much competition you have for the keyword
- Cost per click, which tells you the amount that you will need to pay for PPC ads that use this keyword
- Number of results, which tells you the number of pages that already will come up in Google when this keyword is queried
As a beginner, you can ignore all of these stats except for SV and KD. You want a keyword that has an SV of over 100- the higher the number of searches, the better. After all, you can’t reach people with a keyword unless they actually are querying it!
You also want a KD of under 80. If it is higher than this, you are unlikely to rank for the keyword no matter how good your content is. The lower the KD, the better.
Let’s say that you are a cake decorating service in the Miami-Dade area. You are considering the following two keywords: cake decorating Miami and cake decorating near me. You enter them into SEMrush and find the following (true) stats:
- ‘Cake decorating Miami’
- Search volume 40
- Keyword difficulty 65.11
- ‘Cake decorating near me’
- Search volume 4400
- Keyword difficulty 78.07
‘Cake decorating near me’ is the superior keyword. While it has a higher KD than ‘cake decorating Miami,’ the KD remains under 80 and the SV is significantly higher. A query that 4400 people are interested in rather than 40 is going to generate a lot more traffic regardless of KD.
This might seem complicated, but it gets easier over time. Additionally, hiring a professional can save you the stress of doing this research every time you want new content. Still, it’s good to be aware of what is happening.
Boost Your Traffic Today
Now that you know how to find the best keywords for your webpage and increase your traffic, it’s time to begin implementing these strategies with the help of SEO professionals. Purchase an affordable SEO package with Go Florida to reap the many benefits of expert keyword research.
We will not only provide you with the highest-volume keywords for your blog posts, but we also will save you time and resources on research that you could be using to conduct business and improve on core products. We look forward to working with you soon!