How to Write Engaging Content
In the early 2000s, the number of people who used the internet was a mere 413 million. But by 2016, that number skyrocketed to 3.4 billion people, and estimates show that every day that number increases by 640,000. It is more important than ever to write engaging content in this fast growing age!
Because of that, thousands of individuals and companies strive to make blogs to attract potential clients.
Of course, that means that the internet is flooded with an overabundance of content. This means that the only way to be seen on the internet is by creating engaging content. But it’s not limited to engaging content as you will also need a bit of SEO to come out on top. Still, you can always hire a reputable SEO digital marketing company to help you.
Whether you are an independent blogger or own a business, these blogging tips will help you write engaging content.
Choose the Right Idea
Before you even write any engaging content, you must stop and think about the blog post’s purpose. Typically, you need to do a lot of research and learn about your niche before you dive into writing engaging content. One thing to look out for is what are the most popular topics related to your niche.
Look for trending topics about your blog. This is a good sign of what people consider engaging content and will guide you into writing a blog post. Also, look at places like Quora, Yahoo Answers, or Reddit, as people tend to ask questions about various topics.
Choose the Correct Keywords
Another way of writing engaging content is by choosing the right keywords. As you may already know, search engines run on SEO, and one aspect of SEO is the keywords. With keywords, you’ll be higher in the search results and understand what words are popular in your niche.
You can try to search for popular keywords yourself. Still, it will be much easier and faster, hiring a digital marketing team to help you out. Just be sure to use keywords appropriately throughout your blog writing!
Use Interesting Facts
Unfortunately, most people have an attention span of about 8 seconds. So it would be best if you seized the reader’s attention, especially in the introduction of your content. Research exciting facts about your blog and add them to your content.
This will create more engaging content and keep the attention of the reader. Be sure to get your facts from reputable websites and to include them in your blog writing. Statistics are always eye-catching, so aim to have some in your content if possible.
Shorten Your Content
As previously mentioned, people in general have a short attention span. With that said, even if we have engaging content on our blog, people will think twice if they have to read a 5,000-word post. Try to aim for short but engaging content, and if you do end up with a very long post, try to cut them into two separate blog posts.
We should also try to shorten the paragraphs of the engaging content we plan to publish. One way to do this is by limiting the paragraphs to three to four sentences. Shortening engaging content will push up the post higher as it plays a role in SEO.
Write Attention-Grabbing Subheadings
Some people don’t always have time to read an entire article, so they find a blog post and skim through it. They most likely are looking at the images, subheadings, or videos. If they find a catchy subheading, they may read it, and if that section has engaging content, they will read the entire post.
Try to experiment with different subheadings. As always, write a subheading related to the paragraph or section of the content. The subheading should be short but catchy as well.
One of the best blogging tips is following the headline formula. This is perfect for making titles, and you may even use it on some subheadings. The formula is including numbers, how-to, an element of surprise, or a promise. Some examples are:
- “Four Steps To Consider When”
- “How to Increase SEO Ranking”
- “These are the Real Secrets To”
- “Be a Better Person With These Simple Steps”
Once again, research your niche and see what some of the most popular headlines are.
Use High-Quality Content
If you want to make more engaging content, then you need to start using high-resolution images, videos, audios, and even graphs. Remember that people are most likely going to skim the article, and if they see high-quality content, they will be intrigued to stay. And if your content allows it, try to include graphs related to your blog writing topic.
As a usual rule of thumb, don’t use copyrighted images, videos, or graphs. Many stock photo websites allow you to choose from a wide variety of high-quality photos or videos. If you include a chart, try to make your own, and if you plan to use someones else, be sure to ask for permission.
Inspiring Call to Action
A CTA (Call to Action) is crucial for a blog to grow or draw more business. And if you do write engaging content, then odds are that the reader will reach the post’s call to action. Consequently, an inspiring CTA is essential since you don’t want the reader to close the browser immediately.
When writing the CTA, remember to tie the information you wrote to why they need to contact you or buy something. Also, create a sense of urgency, use words like now, today, or hurry. Try to add these blogging tips whenever you write your CTA, and you will have a great turnout.
Start Making Engaging Content Today
Writing is simple, and about anyone can do it. But writing engaging content is not as simple and requires careful forethought and SEO planning. Once you master these blogging tips, you will be able to create engaging content that draws more people and business.
As mentioned before, you will still need an SEO digital marketing company to be able to move to the top of the search engine results. At GO Florida SEO, we provide real-time reporting on your SEO metrics and deliver cost-effective results. Contact us today and see your business thrive!