Tampa SEO 101: 15 Tips to Boost Your Blog
Did you know that there are more than 500 million blogs online right now?
With so much competition, how can you expect your blog to stand out?
Luckily, there are some easy ways to boost your blog so they stand above the competition.
Let’s take a look at 15 ways to boost traffic to your blog.
1. Post More Often
If you are only posting blog articles sporadically, you’re likely not getting as much traffic as you could.
Having a regular posting schedule can help your audience know when to expect there is new content on your site. Depending on your niche and your audience, it can make sense to post weekly or even daily.
If you are writing a news blog, then you probably want to post daily. Otherwise, it will be hard to stay relevant posting less frequently than this.
On the other hand, if you are writing on a more timely subject, you might want to write higher-quality posts and post less often. It’s important to always have fresh content on your blog but it is even more important that your audience finds value in what you’re offering.
2. Promote Your Posts With Social Media
Social media is an incredibly powerful tool to help you boost your blog.
You want to understand your audience in which social media networks they are most likely to use. Once you understand this, you can then go to these platforms and promote your content there. If you provide high quality content that resonates with your audience they will be motivated to share your post so that even more people will be driven to your site.
3. Focus on Writing Killer Titles
Writing an amazing, in-depth article doesn’t do you any good if no one is motivated to click on the link.
Headlines are what draw people to your article in the first place. There are a number of checks you can use to help write appealing titles that will get you more clicks.
Firstly, certain blog styles are quite popular. Things like listicles, how-tos, ultimate guides, and articles that answer common questions are quite popular.
When you are writing a listicle, you are benefited by the psychological nature of people. Having a number in the title gives the audience a sense of what information they will get and how long the article will be.
4. Know Your Niche and Your Audience
Every blog is going to have a niche. You want to make sure that all of the content that you post is appropriate your niche so that it doesn’t confuse your audience. Bob should have a clear theme, and while it can straight from this occasionally and thoughtfully, you’ll want it to come across as orderly and on point.
Additionally, every thought is going to have a target audience. Understanding your target audience is one of the most important things you can do if you’re wondering how to boost your blog traffic.
Creating an audience profile can help you to understand who it is that you are speaking to on your blog. Ultimately, if you create content that appeals to your target audience and that you promote in places where your target audience spends time, you will boost your traffic.
5. Include Photos, But Carefully
Humans are fundamentally visual creatures. There have been studies that have found that including photos and blog posts boost how many readers an article has.
Adding photos to your blog posts can make your page more visually appealing. On top of this, you can use a photo to include keywords in the alt image tags to help boost your SEO.
When you’re adding images to your blog, though, you should be careful to pick appropriate images. Finding just any stock photo want to. People can pick out a cheesy stock photo from a mile away and it can make your blog seem less professional and less authoritative.
Instead, you want to find photos that look genuine and authentic. Whether you take them yourself or not, you don’t want them to have the feel of a corny stock photo. You want your photos to help add to the aesthetic of your blog, not take away from the legitimacy of your brand.
6. Utilize Keywords
Keywords are one of the first things you’ll read about if you start reading about search engine optimization. It is one of the simplest ways to bring more traffic to your site and to make sure that your site is ranking on search engines.
There are a number of tools you can use to find relevant keywords for your topic. You want to use your chosen keyword phrase in the title, within the content, in the headline, and in an image alt text. It’s also important to include keywords as a part of the URL.
While using keywords can be a great way to boost your WordPress blog, you don’t want to overdo it. “Keyword stuffing” is a term used when a site is simply stuffing in keywords anywhere they can in order to rank on a search engine. Search engines now actually will use this against you in your ranking so it’s important to only use terms naturally.
7. Use Internal Links
Another thing you can do to boost your blogs is to utilize internal links. When appropriate and natural, within your article you can link to other relevant pages on your blog.
This can help to keep readers on your site for longer and to increase the brand awareness they have of your blog or company.
Internal links can also help to boost your search ranking.
8. Add Social Sharing Buttons
You want to make it easy for your audience to share your content. You can do this by adding social sharing buttons at either the top or the bottom of your blog posts.
9. Keep Relevant, Older Content in Circulation
There is no reason that your older content that is still relevant shouldn’t be read by new viewers. When you are utilizing social media, you shouldn’t be afraid to share content that you posted in the past.
10. Utilize Guest Posts
Another thing you can do to help boost your blog is to invite guest contributors and write guest posts on other people’s blogs. This is a great way for bloggers and brands to utilize each other’s audience and gain more viewers.
11. Incorporate Video
Having videos can help to drive more traffic to your blog. Videos are also quite popular, as they are an easy and entertaining way to intake content.
12. Write Evergreen Content
Evergreen content is content that is timeless. These are posts that can climb the search rankings over time and always stay relevant.
It can be good to write content on current events, but these posts will soon lose traffic. When you write posts on topics that will always gain new readers, you can set your blog up to be an authority on the topic and rank quite highly.
13. Optimize Your Site For Mobile and Speed
Your blog isn’t just about its content. It’s also important to optimize your site so that loads as quickly as possible and that it works beautifully on mobile devices.
Many people are busy and don’t have time to wait for a slowly loading site. This is a very easy way to lose readers. Do a speed test of your site and make sure that low time is in keeping you from gaining new audience members.
Additionally, more and more people surf the web these days on their mobile devices. This means that your site should look flawless on smartphones. If it doesn’t, people will likely bounce off your site and go elsewhere.
14. Invest in Promotion
Investing in sponsored posts can make sense if done wisely. Is your audience mostly on Facebook? If so, you might want to purchase a sponsored post to help increase the reach of your blog.
15. Get Backlinks
Another great way to boost your blog is by acquiring backlinks. Backlinks are links that other sites have that link back to your site. The more authoritative and highly ranking these other sites are, the better it is for your blog.
There are a lot of creative ways that you can get more backlinks. One way is to reach out to other bloggers and show them that you have a link to their page in one of your articles. You can then suggest an article of theirs that could benefit from a link to your site.
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