5 Affordable SEO Services for Your Business
There’s a reason why the United States will soon spend an estimated $80 billion on SEO services each year. The marketing strategy, which optimizes search engine results, is one of the best ways to reach new customers—both locally and nationally. Keep reading to learn 5 affordable SEO services for your business today!
Unfortunately, many companies believe they need to spend thousands of dollars a month for a successful campaign. While a well-funded strategy is certainly preferable, it’s not a must.
The reality is that there are plenty of affordable SEO services out there for small businesses on a budget.
You just need to know what to look for. In this article, we’ll cover what to look for in an affordable SEO company. We’ll also go over five of the services they should provide you. Let’s get started!
What is SEO?
Before we begin we need to go over some basic concepts, starting with what SEO is and why it’s important. SEO stands for search engine optimization. The concept refers to the rankings that occur on search engines like Google and Bing.
Websites and web pages that receive more traffic and relevant search terms typically appear higher up on the list. A search engine optimization campaign seeks to increase the rankings of the client’s website using organic traffic.
This traffic is achieved using search-work-oriented content that appeals to the audience. However, it also involves formatting your website and content to be as easily navigable as possible. So why is this so important?
For one thing, more traffic leads to more sales. However, there is also the added benefit of brand exposure. Google, by far the most popular search engine, is an excellent way for potential customers to learn about your company.
After all, the company receives over two trillion searches per year. For example, let’s say you own a plumbing company. You publish an SEO article that teaches people how to unclog their shower drain.
Now someone may read the article without hiring your plumbing company. That doesn’t mean the campaign was a failure. On the contrary, you’ve made the first step to a new customer by building a sense of trust.
This means that in the future this individual is more likely to contact you for help. Before you choose an SEO service, the first thing you need to do is select a target audience.
Knowing who reads your content is one of the top things you can do to increase your SEO ranking. From there, you can move on to more specific services.
What Are Five Affordable SEO Services?
If you’re on a budget, then it may be necessary to pick and choose the SEO services you need. After all, it’s usually better to focus heavily on one area than thinly spreading your resources.
That’s why we compiled five affordable SEO services that everyone should consider focusing on. If you can, you should invest in all of these services. But, if you’re on a tight budget, then you can pick and choose the ones you may need the most.
1. On-Page SEO
On-page SEO refers to all of the optimizations that occur on your website’s pages. This starts with the URLs available on your page. A good SEO URL will be simple, lower case, and informative.
They should contain at least one keyword that is relevant to your service. Next, you need to focus on the copy itself. This starts with good headers. No one wants to read a long block of unbroken text.
That’s why we use title headers and subheadings to organize them. However, these headers are also important for Google to understand the content that’s in the article. Make sure to only include one H1 header in your article, followed by smaller subheadings.
Finally, any good on-page SEO service will utilize both internal and external links. Internal links are important because they provide a clear path for whoever’s visiting your website.
As such, they should lead the reader in the direction you want to go. However, don’t forget about dependable external links too. Linking to a reputable external source can greatly improve your results in the search engines.
2. Off-Page SEO
Now that your website is optimized, it’s time to bring it to an outside audience. As its name suggests, off-page SEO is any optimization that takes place outside of your website. Your goal with this type of strategy is to build trust with the user.
A good portion of off-page SEO relies on link building. The more that a link appears on other webpages, the higher up on the search results it lands. In some cases, you can take advantage of guest posts, or paid-links.
However, it’s better to go with natural links that aren’t solicited. The natural links that succeed the best feature excellent and informative content. During this stage, it’s also important to gain reviews for your company.
Customers are naturally skeptical. As such, a lot of positive reviews are a great way of showing you’re trustworthy. If you don’t have many reviews, then consider reaching out to satisfied customers.
If they truly appreciated the service, then they shouldn’t mind leaving a quick review. Finally, you should also take advantage of social media platforms. Technically these websites don’t fall under the category of search engine.
But, like link building, it can drive traffic to your site. When done correctly, it can introduce more people to your brand and build a community presence.
However, make sure you aren’t only posting product pages on your social media. Users will quickly get tired of these posts. Instead, mix it up with fun posts, promotions, and challenges to create a more human face for the brand.
3. Local SEO
Think about last time you did a ‘near me’ Google search for a restaurant or store. The results likely showed you a variety of local business options that were close to you. That’s because Google uses location services to show search results in the area.
So, someone searching for ‘breakfast spots’ in California will receive different results than someone in Virginia. Taking advantage of this feature is the goal of local SEO. The SEO service is a favorite amongst small businesses that want to reach a regionalized audience.
It’s effective too. According to Google ‘where to buy’ and ‘near me’ has increased by over 200% in the last two years. So how do you take advantage of local SEO? The first thing you can do is make an appropriate contact page on your website.
This should have all pertinent information, like your business’s address, phone number, and email. Next, you need to add structured data to your website so it will appear in a concise blurb towards the top.
You can do this by hiring a developer or by taking advantage of the Google business profile. Simply visit the service and add all the pertinent information.
You should also make sure that your website functions well on mobile devices. After all, most ‘near me’ searches are performed on smartphones.
4. Technical SEO
Often new businesses think that the quality of their content is the only thing that matters. But great content doesn’t mean a thing if the navigation tools available are a mess. That’s where technical SEO comes into the picture.
This type of optimization is used to make it easier for both people and search engines to use your website. A study by SEMrush ranked the most important factors that contribute to SEO ranking.
According to them, the direct website visits, time spent on site, pages per session, bounce rate, and the total referring domains are most responsible. All of these fall somewhere in the domain of technical SEO.
This SEO service will use Google Search Console to tweak the usability and speed of your website. It will also make sure that your 404 error pages in case a user does end up getting lost on your side.
You should also make sure that you don’t have any duplicated content on your website. Google will detect this and penalize your site on the search engine.
5. Video SEO
The reality is that video is quickly replacing print as the preferred media consumption method. As such, businesses must have at least some video content available.
Video optimization helps get this video content to as many people as possible. Luckily, video SEO isn’t as strict as print SEO. That’s because AI systems aren’t as adept at determining what type of content is in a video.
As such, increased traffic to video content is heavily reliant on proper tagging and keywords. This will allow your video to show up when people search for similar topics. You should also think about the thumbnail that will appear next to your video.
A thumbnail is a small image that accompanies the title of your video. Remember that your video will be buried amongst thousands of others. As such, an artistic and creative thumbnail can do wonders in making your video stand out.
Finally, think about the content of the videos you’re posting. One type of video will quickly bore users. Instead, mix up the style and editing of each of them. This will allow interested users to not tire of your video content quickly.
How Much Does Good SEO Cost?
The popularity of SEO means that numerous companies have sprung up over the years that specialize in these types of services. Unfortunately, they’re not all made equally. Some use black hat methods that exploit the rules of the search engine.
These types of web pages may get some traffic, but it’s anything but organic. Beware of companies with suspiciously low pricing that promise everything. More often than not they’re too good to be true.
But exactly how much should you spend on SEO services? Some companies would have you believe that if you’re not spending thousands of dollars a month, then you’re wasting money. This isn’t true.
The reality is that you can have a truly successful SEO campaign for under one thousand dollars per month. You just need to curb some of your expectations when it comes to reaching.
If you don’t mind limiting your content to local geographic locations, then you can easily find a dependable company for $400 to $2000 a month. The success of a campaign in this budget depends on how focused your business is and the competition in the area.
Smaller budgets work best for companies that offer a niche product. Unfortunately, anything lower than this budget is likely to sell snake oil. If you want to go beyond regionality, then you’ll need to spend between $2000 and $8000 a month on SEO services.
This will get you to a national market, but it still only works best for a niche product. If you want wide reach, or are selling a generic product, then you will need to spend upwards of $8,000 per month on SEO services.
Want to Improve the SEO For Your Florida Business? Contact Go Florida SEO
We hope this article helped show you that you don’t need a multi-million dollar budget for affordable SEO. All you need is an honest company that can deliver quantifiable results.
But where do you find a company like this? If you live in Southern Florida, then look no further than Go Florida SEO. Our company is dedicated to expanding your company’s reach.
We do this by identifying the exact type of customer you want to reach. Then, we rework not just the content you put out, but your business’s website as well. The result is exceptional SEO targeting that’s sure to increase traffic to your business.
Best of all, we can work with any type of budget—from small to large. Contact us today, and get the consultation that your business deserves.