A Guide to Affordable SEO Packages for Your Business Website
Are you a small business owner growing your business in Florida and need affordable SEO? Have you heard everyone telling you that you need to optimize your website? But, you’re not really sure what that means or how to implement it?
If so, then you’re in the right place. We’re going to cover the different aspects of SEO and how you can implement them. And don’t worry it doesn’t have to cost you a fortune. When it comes to optimizing your website, you can find affordable SEO packages when you know what to look for.
So, keep reading to learn all about the various aspects of SEO packages and how to choose the best one for your business.
How to Find Affordable SEO Packages
Regardless of the option you choose, you need to be a savvy consumer. As with any other service you hire you will want to do your research, talk with other colleagues to learn what they’ve done, compare prices, and ask for referrals. When you take these extra steps you can ensure you’re working with a professional regardless of the route you take to hire an SEO expert.
There are several options for finding SEO services, you can choose to work with a freelance contractor. When you choose this option you can save money however you might not save time. With this option, you will need to monitor their progress and ensure they do what they promise.
Second, you can hire an internal marketing strategist as a full-time employee. When you do this you have more control in watching they do what they’re hired to do. However, you also need to pay for their benefits and tax withholding.
Your third option is to hire an expert SEO company to implement your SEO strategy. And if you don’t have a strategy yet, or don’t know how to create one, most agencies can help you create your strategy as well.
Hiring someone to work in-house or outsourcing to an expert agency might seem more expensive, but in the long run, it can save you money. And eventually, a successful SEO strategy can make you more money than you would save by doing it yourself. To have a successful strategy you need to know what to look for.
What to Look for in Your SEO Strategy
Your strategy is your roadmap you will follow to implement your website optimization. This is the process you will follow to increase your rankings in the search engines. And hopefully, by raising in the ranks of the SERPs your organic traffic will increase correspondingly.
As you do this you will increase your customer list, increase your sales, and grow your business. This is the benefit of an effective SEO strategy or plan of action. When you have a plan you can follow to optimize your website you know what you need to be doing each and every day to reach your goals.
A good strategy shows you where you need to focus your energy and prioritize your never-ending to-do list. When you’re looking for a quality strategy you need to be able to clearly see what your end goal is and then the exact steps that need to be taken to reach that goal. Your SEO strategy isn’t any different.
As you shop around for help with your SEO strategy, you need to ensure their plan includes these six essential components:
- perform a baseline audit
- complete a competitor analysis
- choose the right long-tail keywords and topics for your industry
- create useful and valuable content
- create backlinks
- improve technical SEO
You want to work with someone who can clearly delineate what they are doing and how it is helping you. Otherwise, you don’t want to give them your hard-earned money hoping to see an improved end result. So, use this list to ensure you’re getting what your business needs to grow and scale with digital marketing.
Search engine optimization is the key to helping you scale your business and grow your customer list by bringing new organic traffic to your website. And a good strategy is the plan that will get your this result. A quality SEO consultant will work with you to ensure you understand the strategy and can see visible results from their work.
How to Decrease Costs Without Being Cheap
You don’t want a cheap SEO service, you want quality service to grow your business. However, you don’t need to spend a fortune to get that service. With Go Florida SEO we can custom design your SEO package to only include the services you need.
By doing this you only pay for the services you want while still working with an expert who can get you results. To decrease costs without being cheap you can choose to focus on implementing one area of SEO really well. Once you’ve done that you can then expand into other facets of the SEO world.
Additionally, once you see the results from mastering that area it will be easier to invest more in your SEO strategy. There are several ways to improve your rankings in the SERPs, but you don’t need to jump into all of them at once.
Your website needs to provide a good user experience. And it needs to be able to show the search bots exactly what your website is about. For both your customers and the search engines you need to be able to show that you’re an expert in your industry. To do these three things you need a quality SEO strategy.
As mentioned above, there are five main tenets of SEO and many businesses choose to purchase all five services. However, we work with you to customize your SEO package and it can include one or some combination of the following:
When it comes to the user experience you need a fast loading time, mobile responsive website that is easy to navigate. To find out whether or not your website fits these criteria you need a free SEO audit.
Technical SEO can include many facets of complex jargon. However, the main features include:
- fast loading speed
- secure certificate
- can easily be crawled by the search engine bots
- a great site structure for user experience
- no dead links or duplicate content
Local Organic SEO
As a small business owner, you can’t compete on a national level with the big brands. But the good news is you don’t have to, there are plenty of people searching for your services in your local area.
Picture this, you’re visiting a new part of your town this weekend to get your grandma a new sweater. You want to grab some lunch, but don’t know the area very well. What do you do? If you’re like 82 percent of Americans you grab your phone and ask Google for the best Pho near you.
How does Google know which restaurants are near your location and serve your favorite soup? It’s simple, they use their database of businesses who’ve registered with Google My Business. So, if you haven’t created a GMB profile, this needs to be your number one priority.
And when you create your profile, don’t stop at the basic name, address, phone number. There are several other areas you can add valuable information, so take advantage of what Google is offering you and capitalize on this great feature. You can add pictures, you can ask your current customers to leave reviews, and you can add short blog posts.
When you focus on local SEO first you can build up your brand awareness and gain the trust of your customers. Then you can add on a larger national SEO campaign later on after you’ve grown your business and can afford a larger package.
National SEO is similar to basic search engine optimization. However, as a small business, you might not be able to compete with larger brands for competitive keywords. But this doesn’t mean you can’t do great in other long-tail keywords.
As mentioned above, your national SEO strategy will begin with a competitor analysis for topics already being searched for. Then you can narrow down on the best keywords your site could rank for.
If you want help in finding long-tail keywords you can compete for on the national level then you need to work with an SEO expert. An expert can do the research and show you the keywords that can bring you consistent traffic every day.
As you build your national and local SEO your main focus will be on creating valuable content for your customers. Whether it is for your GMB profile, social media, your website, or YouTube channel, you need to create useful content your customers are searching for daily.
Regardless of whether you’re focusing on local or national SEO, you need to create content consistently. This content can be in the form of the written word like this blog or it can be a podcast or YouTube video. How you decide to disseminate your content to your audience is up to you and the nuances of your business.
If you’re a plumber it might be a good idea to start creating video content as it is easier to show someone how to unclog a toilet rather than trying to write out the steps. In many cases, video and written content can complement each other and provide a great user experience for your future customers.
The key to content creation is to know the questions your customers are already asking and then deliver the best content to answer their questions. This will improve your SEO faster than any other tactic available.
So, don’t worry about learning too much technical jargon when it comes to SEO, you need to create valuable content if you want to improve your search engine rankings.
Paid Advertising and Social Media
While organic traffic is great and an ideal way to scale your efforts, paid advertising is a quick way to bring traffic to your website. Whether you run retargeting ads or look-a-like audience ads you can bring quality traffic to your website.
And if your site is optimized for conversions you can turn that traffic into future customers. To do this effectively you will want to have a way to capture leads through a freebie opt-in offer available on your website. This way you can continue to nurture those leads long after they leave your site.
Organic traffic can be a long game and is a great way to grow your business. But paid advertising and using the power of social media is also a great way to bring in traffic without the wait.
This can be a powerful way to grow your traffic quickly. However, it can also be difficult to scale without increasing your ad spend. So, in the long run, you also need to focus on your content creation and keyword research to grow your traffic organically. However, these two avenues of traffic, when done together, can give you consistent new leads for your business.
Attract New Business Traffic With SEO Today
SEO marketing isn’t cheap, but you’re a smart business owner. And you know that you need to invest in your business to see the results you want. So when it comes to looking for quality affordable SEO packages you need to work with experts.
If you’re ready to get started with an affordable optimization bundle that is customized to your business and your budget, then reach out to us today. We help small business owners like you every day and look forward to showing you how you can start winning online.