One of the best ways to write better ad copy is to write with an authentic voice. Writing with a strong voice will help give your business the advertising boost it needs this fall!
That means writing from the consumer’s point of view. It means writing with empathy persuasion at the same time.
If you want you an advertising boost, you need to learn to write authentic ad copy. However, there’s more that goes into ad copy besides being authentic. It takes a tremendous amount of research to write copy that appeals to the target market.
If you want to write your business to generate more clicks, more traffic to your website, and more business profit, then it all starts with ad copy.
Here’s a guide on the value of ad copy and how you write stellar ad copy that appeals and gets your target market to take action.
The Value of Ad Copy
There’s tremendous value in writing ad copy. In many ways, it’s the starting point of your advertising. It’s what the consumer sees first before they decide to take action.
That’s why writing copy is critically important to your business.
If you want to write ad copy, you need to know specific things. You need to know exactly three things:
- Your target market
- Your product
- Your ad copy strategy
These three things are critical to what you write in your advertisements if you want your target market to take action on your copy.
In addition to these 3 things, you need to take a deeper dive into understanding how each of these things affects your business. For example, you want to understand everything about your target market, your product, and how writing ad copy makes that connection between the target market and your product.
After you establish that connection and put it forth in your ad copy, you have to see the value it produces in your business. Are there more clicks? Are there more conversions? Is there more website traffic?
You have to figure out how you’re measuring your ad copy in terms of analytics. That’s why it’s good to A/B test and see what ad copy outperforms other ad copy.
If you want to see how we help businesses with their ad copy, specifically how we write fantastic display ads, check out our display ad services here.
To learn more about how to write stellar ad copy, here are some strategies to consider for your business.
Write for Your Target Market
If you want to write ad copy for your target market, then you have to know about your target market. You have to know about their problems and why they would shop at your business.
For example, you should narrow down your target market to age and demographics. This is the basic information about who they are. Next, you want to know what they are interested in and what problems they have.
You have to remember that your business exists because you are serving a specific customer base. You are helping them solve a specific problem.
That’s why it’s important to know more about the problems that exist with your target market. You want to know how you can help them.
You want to know where they shop to solve their problems. You want to know what keywords they use to search for your product and why they should shop at your business. That’s why your unique selling proposition is important.
Your unique selling proposition is what makes your business different from your competitors. It’s what makes your brand unique to your customers.
After you figure out your target market, your ad copy should be created specifically for that market. It should address them and their problems. The consumers reading your ad copy should know that the advertisement is meant for them by reading it.
Have Copy Strategies Prepared
One of the most popular ad strategies is AIDA – attention, interest, desire, and action.
It’s part of the customer journey. While it’s used in many sales letters as well as marketing campaigns, it’s important to consider this strategy in your ad copy.
For example, you want to immediately grab the attention of the consumer by calling out their attention. That may mean addressing the problem first. It means saying something that is relevant to them and their needs.
If you were targeting first-time home buyers, you might say something in the first line of your ad copy, “are you looking to buy your first home?”
That immediately grabs their attention because it’s what the target market is looking for. You are being vague and talking about anyone buying a home, you are talking about a specific market.
Next, you want to talk about their interest. That means showing your product and how it can be of interest to them. You are showing the buyer what makes your product unique.
Desire is about giving your target market an emotional connection. You want them to feel that they need your product because it fulfills emotional needs.
Lastly, you want your consumer to take action. You want to have a solid CTA – call to action. This is when you get them to take action and buy from your business.
Overall, AIDA is one of the best strategies when it comes to writing ad copy.
If you want to see other kinds of marketing strategies and services, check out this blog post.
Whether it’s FB ads, blog posts, email marketing, or sales letters, stories are the best way to get your target market to take action. It’s the best way to provide an emotional connection.
The best way to tell a story is to make it about your customer. Be relevant. Tell a story that involves the customer’s journey and how your product made their life easier.
Stories should always involve the customer and what they are going through. Remember, a business closes the gap in the market, it solves a problem. Telling a story in your ad copy should talk about solving that problem.
It can be a historical story, an emotional illicit story, a creation story about someone you know, or something else. The point is, there are multiple ways to tell stories to your audience.
The goal is to captivate their attention and get them to take action.
In addition, if you want to tell stories, you need to be authentic. Don’t make up hogwash stories that don’t offer any insight or value to your customers. You want to generate original stories that resonate with your target market.
Add Keywords Organically
Part of writing excellent ad copy is to ensure that it has strategically placed keywords.
Keywords are a great way to grab your consumer’s attention. You want to choose keywords that your target market uses to search for something. Choose keywords that are high in the search rankings.
When you add keywords, you are appealing to your target market. You are using words that they are looking for to solve a problem.
For example, if you run PPC ads, you want to include keywords in your copy. If your target market is searching for the best dentists, you should include words that involve dentistry.
If you want to talk to a consultant about SEO, you can check out our website here.
Another strategy to consider if you want to write better ad copy is to sound urgent. That means showing how much people are buying your product or how few of your product is left.
If you are a fitness coach and can only teach 10 people per class, it’s important to show the urgency of signing up because there are only 10 spots. You want to convey the deadline in your ad copy and urgency to sign up before all the spots are filled.
However, it’s important to be authentic and not to lie to the consumer. You don’t want to show false urgency because that could potentially be false advertising.
Don’t be a Negative Nancy
When you write ad copy, you don’t want to sound like a negative nancy. That essentially means not telling someone something negative if they don’t purchase something.
For example, if someone doesn’t sign up for your workout plan, don’t tell them in the ad copy that they will forever be unfit and out of shape if they don’t sign up.
Rather, you want to put a positive spin on your ad copy. You want to show the value of signing up for your business if it’s fitness or something else. If it’s fitness, you can show the value of promoting their health and having more energy.
Overall, try to put a positive spin on your ads. You want people to remember your brand as something positive, not as something that makes them feel terrible about themselves.
Don’t Be Afraid to Try New Things
If the analytics of your ad copy suggests that your conversions are clicks are just okay, it may be a good idea to try something new.
It’s important to try variations to see what works in your ad, what resonates the best with our target market. You should always consider different strategies in your ad copy until one does the best.
Be Benefits Driven
Finally, it’s important to be benefits-driven when you write ad copy. If you don’t highlight the benefits, only the problems, then your ad copy is missing the point. Your consumers may not understand what they get from your business.
You want to articulate clearly what the benefits are of your business. More importantly, you want to show what the benefit is to the consumer. There are a variety of ways to do accomplish this.
You can show the benefits to the consumer by letting them how your product makes their life easier. You can show how it gives them more time, more energy, more savings, more anything.
Depending on what your product is, you need to convey every possible benefit that can entice the consumer to take action. You want to show how it makes their life easier.
For example, if you are selling picture frames, the benefit isn’t having a picture in a frame. The benefit is having a beautiful picture that adds memories to their home whenever they walk by it. That’s the ultimate benefit.
That’s why telling a story that is benefit-driven is critical in your copy.
Ultimately, these strategies can help you create the best ad copy. These strategies can help you pinpoint what’s wrong with your current ads and what you should be trying new.
The most important thing to remember when you’re writing ad copy is to create an ad copy that’s designed for your perfect customer. You want them to see the ad and immediately feel connected to it.
Why These Ad Copy Strategies Can Give Your Business an Advertising Boost
Overall, this guide can help you write the best ad copy. It can give your business an advertising boost.
However, it’s important to remember that some ad copy performs better than others in terms of clicks and conversions, which is why it’s important to test variations of your ad copy.
In addition, when you write ad copy, you need to always focus on the consumer and their problems. You want to present their problems in the ad copy as well as write about the benefits you can offer. You want consumers to see how you can help them overcome a problem.
If you want to learn more about us and how we help businesses in Florida, contact us here.