7 Features of Great SEO Packages
An Excellent SEO packages will help your business become more visible. It will help drive more traffic to your website and increase your conversions.
But what exactly should you expect from SEO packages when you hire a marketing agency?
There are so many SEO packages available that it can sometimes be hard to decide which one is best for your business. It can be hard to figure out which package will drive the most traffic and improve the conversion rate.
This guide shows you the 7 great features of an SEO package that you should look out for.
1. Keyword Research
One of the most basic things you should look out for in SEO packages is keyword research. You want to see what kind of keyword research is done that ensures your website ranks higher.
If the marketing agency you hire offers keyword research, it’s important to know what method of research they use to find the best keywords. You should ask them what keywords they are choosing and why they think those are the best keywords to use.
A marketing agency should be using keywords that are low in competition and high in search rankings. So when you do use these keywords, they can help your website rank higher because your competition isn’t using those keywords.
In addition, you should also the SEO consultant about their past work. You want to see how they used keywords in other businesses. You want to ensure that they didn’t keyword stuff or use irrelevant keywords.
Lastly, you want to ask about keyword analytics. To have some measure of success, you want to ask how long it will take for your website to rank higher with the given keywords.
2. SEO Copywriting
While finding the right keywords is important for your business, you also want to make sure your SEO package includes copywriting. You specifically want SEO copywriting.
This ensures that the marketing agency does copywriting on webpages, blog writing, social media, and wherever else your content exists. You want SEO copywriting because it makes sure all of your content is optimized so you rank higher on Google.
It also ensures that you can compete with your other businesses in your niche. You want to make sure that you outranking your competition in all areas of your business.
You can see how we help businesses in Florida with their SEO by visiting our website page that’s dedicated to SEO services.
3. Website Audit
In addition to what kind of SEO copywriting you need, you should also make sure the SEO package you choose has a website audit. This gives you an idea of where your website is in terms of ranking and visibility.
This also gives you an idea if you need to make major changes to your website in terms of an update. You may also need to consider making your website mobile-friendly if it isn’t already.
The SEO consultant or agency you should give you an entire rundown on traffic statistics, Google Indexing Status, as well as other factors that give you insight on where your website is at.
4. Content Development
Another major part of an SEO package that you can’t miss is content development. While a good SEO consultant can give you insight into keywords, they should also tell you what kind of content will produce the best results for your business.
They should tell what content topics can bring in the most traffic. They should be able to intertwine keywords with the best SEO topics. They should give you topics that help you answer your target market’s questions.
They should also give you insight into how long your content should be and how many keywords should be in your blog content.
In addition, content development should also involve how to write and produce quality content. If either the SEO agency is doing the content or the business, there should be a definition of what is quality content.
Part of quality content is original and helpful to the target market. A lot of quality is also long-form, meaning it is written over 1000 words long.
You can see how our SEO consulting services help businesses in Florida by checking our SEO consultant page on our website.
5. Internal Linking
An SEO package should also include internal linking. This is links are embedded with a website that provides more website visibility.
In other words, it links from one page of your website to another page. An SEO agency can help you identify where to put these links that seem natural and can act as a navigation for readers.
You want to make sure that there are proper link attributes in the content to ensure SEO optimization. This is something you can ask your SEO consultant or agency further about.
6. Technical SEO
Technical SEO involves more than on-page SEO content. It looks out the broader picture of your website and how to optimize it.
For instance, when you have technical SEO in your SEO package, it ensures that your website is fully optimized for your customers. That means there are no broken links, it’s mobile-friendly, and the loading speed of your website is working.
Ultimately, technical SEO is invaluable because it looks at the small stuff that could be hurting your business. It looks at areas of your website and sees ways it can improve on Google searches.
7. Customer Targeting
Lastly, you want an SEO package to include customer targeting. This might be the most important part of any SEO package because it’s how you learn about your customers.
For example, an SEO package should tell you how your customers are reacting to your website. That can tell how long a consumer hangs around on your website and what they click on most.
It can also tell you what content performs the best because you’ll know where people visit the most on your website.
In addition, when an SEO package has customer targeting, you’re better able to produce content that’s focused on your ideal customer. You are more knowledgable about their behavior and how you change your content to reflect that behavior.
Ultimately, customer targeting is crucial because it guides all of your content. That’s why it’s possibly the most important in an SEO package. You want to know everything about what your consumers are doing before your website is optimized and after it is optimized.
Signs of a Bad SEO Package
Now that you know everything about what to look for in SEO packages, you should also know what to look for in bad SEO packages. Knowing the bad SEO packages can give you better insight into what to look for.
One thing to keep a lookout for is poor content. If the SEO business promises quality content but they have poor content on their website, it’s a sign that they don’t know how to produce quality content.
That’s why it’s important to do some research on an SEO agency’s website. You want to see what keywords they are using in their own content. It can give you an idea of what kind of quality they produce.
Not Understanding Your Industry
Another critical mistake and a bad sign of a poor SEO package are not knowing anything about your industry.
The SEO package may include content, keywords, and internal linking, but if you’re about to hire them and they haven’t asked you anything about your industry, it could be a bad sign.
You want to make sure that an SEO package includes detailed research on your customer. You want to also make sure that the package includes research on your competition and what kind of keywords and content your competition produces.
With an understanding of these two bad signs, you can have a better idea of what to look for in an SEO package.
Now You Know What to Look for in SEO Packages
SEO packages can help give your business a boost. It can help your business rank higher with the proper keywords and content. However, it’s important to know exactly what to look for in SEO packages so you know what works and what doesn’t.
You want to know how to best connect with your audience. In order to do that, you want to have an SEO package that focuses on customer targeting and how they behave on your website. The more you know about your target audience, the better keywords and content your business can produce.
If you have questions about SEO packages, you can contact us here.