SEO strategy is a vital piece of any marketing strategy, but
few people understand just how important it really is. If you’re unsure about
SEO or even questioning why you should be doing it then here are 5 reasons why
SEO must be the main focus for your companies’ digital growth.
If you want more
results, first people must be able to find you
When people want answers, they go to Google and the
customers you need to grow your business trust Google. SEO is one of the core
areas that allow your website to be found easily online. Want to know more about what exactly SEO entails? Click here
Being on Google isn’t enough for your business. Go Florida
SEO knows you have to be on the first page! A recent article was written about
“Why page 2 of Google search results is the best place to hide a dead body”.
With statistics supporting that no one really goes past the
first page of Google just being on Google should never be the point. A recent
study showed that “95% of all Google researchers don’t go past the 2nd
page” according to online research by Brafton. Which is also complemented by
the fact that almost 90% of search engine traffic is from Google.
If you want more people finding you when they are looking
for a solution, then you need to be ranking on the 1st page for the
solution they need, and SEO can greatly help with that. If you’d like faster
results built on how your consumers shop then maybe look into Go Florida SEO’s
Behavioral SEO product.
SEO delivers more
leads than paid marketing
SEO is considered inbound marketing, which includes other
areas of social media and web content compared to paid marketing practices like
Google AdWords. It also makes sense that more people trust an organic first
page ranking compared to someone who is paying to be play. In truth people know
what to look for when it comes to whose paying and who’s not and people tend to
stay clear of options that are paid placements.
Next time you go online to purchase something or research an
item look to see if you naturally scroll past the paid placements that Google
recommends. Go Florida SEO is willing to bet that you skip those ads and you
may not even realize you’re doing it.
The last reason tends to be the biggest issue when it comes
to evaluating your company’s effective growth goals. Every company has its
limits on advertising and digital marketing can be a vacuum of expensive
Pay or not to pay,
that is the question
When you sign up for an SEO service most likely you’ll have
some expense tied to it. Nothing inside the digital world is free and if it is
then it’s costing you something much more valuable which is time.
Once your SEO team has you ranking for the right keywords
then you hold that placement. You will have to make sure that you keep
improving and optimizing toward the best SEO practices, but your organic
traffic you drive will be free. This is why Go Florida SEO believes SEO is
worth it especially behavioral SEO.
The opposite way of organic traffic is going the route of
paid traffic or PPC meaning “Pay per Click”.
The PPC method can be extremely competitive and costly for your
business. You can find CPC or “Cost per clicks” ranging from $1.00 to upwards
of $55.00 just for one person clicking your ad. With prices like that you could
be paying up to $550 dollars a week just for 10 clicks and who knows if those
users are even ready to purchase.
SEO services, on the other hand, is not based on per-click
basis. The beauty of SEO is, you don’t pay for each click.
This can save your business a lot of money and even allow
you to invest in other areas of marketing or even growing your staff base.
Devoting a monthly spend toward SEO to help grow your
business will be one of the best things you can do as the world turns more
digital. Not only will it help your business appear more trustworthy, but it
will help drive extremely relevant traffic that you don’t have to pay for.
What could your business look like with a few extra people a
day inquiring you for help?
Contact us at firstname.lastname@example.org and make
sure to ask about our new SEO product called Behavioral SE