
Programmatic Marketing Strategy Full Picture!
Programmatic advertising now accounts for almost $60 billion worth of ad spend. That number is growing. Many marketers use programmatic to achieve higher accuracy and efficiency in
Programmatic advertising now accounts for almost $60 billion worth of ad spend. That number is growing. Many marketers use programmatic to achieve higher accuracy and efficiency in
In 2019, the mobile video ads that sold programmatically had a total revenue of $19.93. Research further projects that programmatic advertising will generate at least $24.87
Are you thinking about being an OTT provider like YouTube and Roku? Find out what you need to know on starting your on OTT channel
Streaming subscription services are overtaking traditional TV in customer satisfaction. Around 70% of pay-TV subscribers feel that they aren’t getting the value they’re paying for. As a
More than 90% of businesses that rely on an advanced personalization strategy grow their revenue. Behavioral targeting may be the bump that your digital marketing strategy needs
The average costs of digital marketing range from $30,000 to $145,000. Want to lower the costs of advertising? Target your exact online audience with behavioral targeting
Behavioral targeting is becoming more popular because it targets a user’s behavior. The alternative to behavioral targeting is assuming what people like and targeting by
Behavioral targeting sends relevant messages to people based on their browsing history. It’s a great way to reach your target market and get the results you